Unit 17 Digital Marketing

This document is my completed Unit 17: Digital Marketing – Assignment 3 (Learning Aim C) for the BTEC Level 3 Business course. It achieved a Pass across all Pass criteria and serves as the final piece of the unit, meaning that with this work, you should be able to pass the full Unit 17. The assignment focuses on reviewing and evaluating the success of digital marketing campaigns, analysing performance data, and suggesting improvements based on outcomes. It demonstrates a full understanding of ...

This document is my completed Unit 17: Digital Marketing – Assignment 2 (Learning Aim B) for the BTEC Level 3 Business course. It achieved a Pass across all Pass criteria, demonstrating a strong understanding of how to plan and develop effective digital marketing campaigns. The work includes detailed analysis of marketing objectives, target audiences, and digital tools used to promote products and services online. It also explains how digital marketing strategies are designed, implemented, and...

This document is my completed Unit 17: Digital Marketing – Assignment 1 for the BTEC Level 3 Business course. It achieved a Pass grade and explores the key concepts and purposes of digital marketing, including how businesses use digital tools, online platforms, and technologies to promote products and engage customers. The assignment explains the differences between traditional and digital marketing, discusses current digital trends, and analyses how organisations benefit from online strategie...

This document focuses on planning a detailed digital marketing campaign for a selected business. It includes setting SMART marketing objectives, identifying a suitable target audience, and selecting appropriate digital marketing platforms such as social media, email, and websites. The assignment outlines the campaign content, scheduling, budgeting, and the rationale behind each decision. It also explains how the campaign will be monitored and evaluated using relevant KPIs and metrics like engage...

This document provides an in-depth exploration of digital marketing, comparing it with traditional marketing methods and analyzing its significance in helping businesses achieve their objectives. It examines various digital marketing techniques such as social media, SEO, email campaigns, and mobile marketing, highlighting how these tools are used to reach and engage with target audiences effectively. The assignment also looks at how digital marketing supports the marketing mix and contributes to...

BTEC Business Unit 17 - Digital Marketing. Awarded a Distinction. Learning aims: A and B (A.P1, A.P2, B.P3, B.P4, B.P5, A.M1, B.M2, A.D1, B.D2) Learning aims In this unit you will: A. Examine the role of digital marketing within the broader marketing mix B. Investigate the effectiveness of existing digital marketing campaign

Learning aim c

P2

P2