Consumer marketing

Vrije Universiteit Amsterdam (VU)

Aquí están los mejores recursos para pasar Consumer marketing. Encuentra Consumer marketing guías de estudio, notas, tareas, y mucho más.

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Samenvatting -  Consumer Marketing (E_MKT_CM)
  • Samenvatting - Consumer Marketing (E_MKT_CM)

  • Resumen • 25 páginas • 2025
  • A summary of the lectures, slides and papers. With this summary I got an 8,5 for the exam.
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Consumer Marketing Summary  (Open Book exam, passed with 8.5)
  • Consumer Marketing Summary (Open Book exam, passed with 8.5)

  • Resumen • 69 páginas • 2025
  • This document is everything you need to pass the Consumer Marketing course and the open book exam. It contains detailed transcripts of all lectures in easy-to-understand words and a lot of examples. The papers are organized, all experiments, conceptual models and main findings are summarized and visually presented. I got an 8.5 in this exam and was very well prepared with this document. I hope it can help someone else as well!
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Samenvatting - Consumer marketing (E_EBE3_CBEH)
  • Samenvatting - Consumer marketing (E_EBE3_CBEH)

  • Resumen • 70 páginas • 2025
  • Samenvatting van alle slides, artikels en opdrachten voor het vak consumer marketing.
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Samenvatting  -  Consumer Marketing (E_MKT_CM)
  • Samenvatting - Consumer Marketing (E_MKT_CM)

  • Resumen • 55 páginas • 2025
  • This comprehensive summary of Consumer Marketing covers key concepts, theories, and case studies essential for understanding consumer behavior and marketing strategy. It explains frameworks like Jobs-to-be-Done, the AIDA funnel, attention and perception in advertising, decision-making, pricing psychology, persuasion, customer loyalty, and consumer happiness. The notes also highlight managerial implications, ethical dilemmas, and practical applications, helping students connect theory to real-wor...
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Summary of consumer marketing
  • Summary of consumer marketing

  • Notas de lectura • 19 páginas • 2024
  • Summary of all lectures of consumer marketing, passed with a 7,5.
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