Marketing Performance

The 14 articles in this summary have each been summarized in a clear, structured table format. Every table provides a concise yet complete overview of the article’s core logic, including its main idea or research question, theoretical foundation, conceptual model, key findings, and managerial implications. Together, these summaries allow for a quick but thorough understanding of how each study is built up and how it contributes to the broader Marketing Performance literature.

This summary gives an overview of each article mentioned by the professor. All the articles can be found in the roadmap again. Each article is very concise summarized with all the important details on one page. All articles that are connected or have the same topic are linked by colors.

This clear and concise summary covers all the essential theories, models, and cases from the Marketing Performance course. It explains complex concepts in an easy-to-understand way, saving you time while helping you focus on what really matters for the exam. With this summary, you’ll be well-prepared to the master key topics, including the important model of Katsikeas. Perfect for students who want to study efficiently and pass the course with confidence.

In this document, practice questions have been created for the 14 articles for Marketing Performance. For each article there is a table with a number of practice questions that cover the most important topics of the article. All conceptual models of the articles have also been added. By practicing/learning these questions you will be well prepared for your exam.

Sammary all articles Marketing Performance Radboud University

This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...

Artikel is niet te vinden in andere samenvatting

Samenvatting die niet in andere samenvattingen staat want nieuw dit jaar

Samenvatting van een verplicht artikel in de master marketing. Is niet te vinden in andere samenvattingen want een nieuw artikel dit jaar.