Marketing & Innovation

This summary gives an overview of each article mentioned by the professor. All the articles can be found in the roadmap again. Each article is very concise summarized with all the important details on one page. All articles that are connected or have the same topic are linked by colors.

This summary provides a complete and concise overview of the Marketing & Innovation course. It covers the most important theories, models, and case studies on how organizations develop, market, and sustain innovations in a competitive environment. With this summary, you can quickly grasp the core concepts, save valuable study time, and be fully prepared for the exam.

Samenvatting/ Summary Lectures + Articles 23/24 Marketing and Innovation, M&I, Radboud

A summary of all mandatory articles for WEconomy from 2021/2022. It includes the following subjects: societal challenges, bio-based economy, circular economy, collaborative and sharing economy, self-production economy, digital transformation, possible exam subjects and it marks subjects that were included in the exam of 2021/2022.

50 open questions and answers based on the lectures from B. Hillebrand on Marketing & Innovation. Also questions the teacher discussed during the courses.

College aantekeningen marketing & innovation, based on the lectures of B. Hillebrand.

Samenvatting van het vak marketing & innovation gebaseerd op alle hoorcolleges (inclusief voorbeelden).

Mega uitgebreid zijn de lectures omschreven tot aan de voorbeelden toe. 'bijna' letterlijk getranscribeerd. Ook is er aangegeven welke artikelen belangrijk zijn voor het tentamen en welke onderdelen je moet kennen. *Tot en met lecture 7. Door middel van deze lectures heb ik een 8.0 gehaald.

The document contains a summary of the article of Eliëns (2018), Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD. The full article has been summarized. The summary has been writen in such a way that is easy to read and contains all the main findings of the article.

Ontbreekt in veel samenvattingen. Is uitgebreid beschreven waardoor je niets mist van de kern van het artikel. Uiteraard kun je dit zelf weer verkleinen maar daarmee verlies je niet de essentiele onderdelen van het artikel (zoals de manier hoe de sample is samengesteld).