Marketing
Vrije Universiteit Brussel (VUB)
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Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition
Dr. Philip T. Kotler, Gary Armstrong
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This bundle gives acces to all summaries of marketing relevant for the exam
A Summary providing information about how to create competitive advantage
A summary providing information about Digital marketing
A summary providing information about Personal Selling and Sales Promotions
A summary providing information about advertising and the advertising process, Public Relations
A summary providing information about the communication and promotion process
A Summary providing information about the types of retailing and wholesaling
A Summary providing information about supply chains and channels
A Summary providing information about advanced pricing strategies
A summary providing information about the major pricing strategies used in marketing
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