MNG4801 ASSIGNMENT NO.3 YEAR 2021 SOLUTIONS

STRATEGIC MANAGEMENT
STUDENT FULLNAMES : MARCUS PHILIPS
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STUDENT NUMBER : 01234567
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MODULE CODE : MNG4801
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ASSIGNMENT NUMBER : 03
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UNIQUE NUMBER : 623974

, TABLE OF CONTENTS
Introduction ............................................................................................................................................. 1

Question 1: Declaration ...................................................................................................................... 1

Question 2: The difference between Kulula.com and British Airways business
level strategies........................................................................................................................................ 1

Question 3: Discussion of the two (2) corporate level strategies ................................. 4

Question 4: The organisational culture of Comair indicate whether it facilitates
effective strategic alignment and implementation ............................................................... 5

Question 5: The risk found in the British Airways-Comair-Kulula.com case study
........................................................................................................................................................................ 7

Question 6: Reflection questions ................................................................................................... 8

Conclusion ................................................................................................................................................. 8

List of references ................................................................................................................................... 8