MKT 300 Exam 3 Questions with Correct Answers Latest Update 2025/2026
The internet can be referred to as a _____________________ medium because users determine
which websites they are going to view. - Answers pull
Internet sites that allow users to share photos, videos, and podcasts are called
____________________. - Answers media sharing site
Delta Airlines encourages customers to post reviews on its company website or Facebook page
in the hopes of increasing the company's ________________________. - Answers credibility
Devices that trigger a retailer's app to display custom messages and promotions are known as
___________________ - Answers beacons
Two trends that have caused consumer-generated information to gain importance are
_______________________________________________ and _________________________________________. -
Answers customers posting their reviews of products and consumers trusting other consumers
over corporations
_______________________________ allows customers to express their needs and wants directly to a
company in response to its marketing communications. - Answers interactivity
Marketers' ability to obtain digital information is referred to as ____________________________. -
Answers accessibility
The ability of a marketer to identify customers before they make a purchase is called
__________________________________. - Answers addresibility
_______________________________ that can allow almost real-time measurement and evaluation
should be embedded at the onset of a social media strategy. - Answers key performance
indicators
Due to external pressures and concerns for privacy, Yahoo now has an opt-out option for
internet-based advertising. This is an example of ___________________________________. - Answers
control
Home Depot has an iOS program that allows users to match colors in photographs with the
store's selection of carpets. This is an example of a(n) _______________________________. -
Answers application
___________________________________ refers to the strategic process of distributing, promoting,
and pricing products, and discovering the desires of customers using digital media and digital
marketing. - Answers electronic marketing
The _____________________________________ consists of a product's fundamental utility or main
benefit and usually addresses a fundamental need of the consumer. - Answers core product
, A(n)___________________________________ is a tangible physical entity. - Answers good
Although Sergei's grandfather still prefers using a land line, he just bought his first cell phone.
Sergei's grandfather is most likely oriented toward the past and is a member of the
______________________________ group. - Answers laggards
A(n) ___________________________________signifies that the owner has exclusive use of a brand
and others are prohibited from using it. - Answers trademark
The three levels of brand loyalty from strongest to weakest are ____________________________,
____________________________, and ____________________________. - Answers insistence, preference,
recognition
The stage of the product life cycle when marketers consider eliminating products that are not
contributing to profitability is the ____________________________ stage. - Answers decline
If Glade, which markets Glade scented Plug Ins and Glade scented candles and wax melts were
to introduce Glade laundry detergent and dryer sheets with the same scents, this would be
called ________________________________ branding. - Answers brand extension
Minerals, chemicals, timber, and agricultural products are considered _____________________. -
Answers raw material
An individual knows that a product exists, but has little information regarding the product and
does not seek additional information. This person is in the _________________________ stage of
the product adoption process. - Answers awareness
A package of aluminum foil on the shelf at Safeway has only a white package with black letters
stating "aluminum foil." This product is an example of a ___________________________ brand. -
Answers generic
The Target bullseye is a classic example of a(n) ____________________________________. - Answers
brandmark / logo
Brand name awareness is an important element of brand equity because a familiar brand is
more likely to be in a customer's ______________________________ than an unfamiliar brand -
Answers consideration set
Coca-Cola offers a line of soft drinks that includes Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite,
and Fanta. These drinks best illustrate Coca-Cola's product mix ____________________. - Answers
line
Adrienne has gone to the store to shop for a new backpack. She looks for the same brand she
has always bought in the past but notices that the backpack is now available in a variety of new
colors. The backpack has undergone a(n) _______________________________ modification. -
Answers aesthetic
The internet can be referred to as a _____________________ medium because users determine
which websites they are going to view. - Answers pull
Internet sites that allow users to share photos, videos, and podcasts are called
____________________. - Answers media sharing site
Delta Airlines encourages customers to post reviews on its company website or Facebook page
in the hopes of increasing the company's ________________________. - Answers credibility
Devices that trigger a retailer's app to display custom messages and promotions are known as
___________________ - Answers beacons
Two trends that have caused consumer-generated information to gain importance are
_______________________________________________ and _________________________________________. -
Answers customers posting their reviews of products and consumers trusting other consumers
over corporations
_______________________________ allows customers to express their needs and wants directly to a
company in response to its marketing communications. - Answers interactivity
Marketers' ability to obtain digital information is referred to as ____________________________. -
Answers accessibility
The ability of a marketer to identify customers before they make a purchase is called
__________________________________. - Answers addresibility
_______________________________ that can allow almost real-time measurement and evaluation
should be embedded at the onset of a social media strategy. - Answers key performance
indicators
Due to external pressures and concerns for privacy, Yahoo now has an opt-out option for
internet-based advertising. This is an example of ___________________________________. - Answers
control
Home Depot has an iOS program that allows users to match colors in photographs with the
store's selection of carpets. This is an example of a(n) _______________________________. -
Answers application
___________________________________ refers to the strategic process of distributing, promoting,
and pricing products, and discovering the desires of customers using digital media and digital
marketing. - Answers electronic marketing
The _____________________________________ consists of a product's fundamental utility or main
benefit and usually addresses a fundamental need of the consumer. - Answers core product
, A(n)___________________________________ is a tangible physical entity. - Answers good
Although Sergei's grandfather still prefers using a land line, he just bought his first cell phone.
Sergei's grandfather is most likely oriented toward the past and is a member of the
______________________________ group. - Answers laggards
A(n) ___________________________________signifies that the owner has exclusive use of a brand
and others are prohibited from using it. - Answers trademark
The three levels of brand loyalty from strongest to weakest are ____________________________,
____________________________, and ____________________________. - Answers insistence, preference,
recognition
The stage of the product life cycle when marketers consider eliminating products that are not
contributing to profitability is the ____________________________ stage. - Answers decline
If Glade, which markets Glade scented Plug Ins and Glade scented candles and wax melts were
to introduce Glade laundry detergent and dryer sheets with the same scents, this would be
called ________________________________ branding. - Answers brand extension
Minerals, chemicals, timber, and agricultural products are considered _____________________. -
Answers raw material
An individual knows that a product exists, but has little information regarding the product and
does not seek additional information. This person is in the _________________________ stage of
the product adoption process. - Answers awareness
A package of aluminum foil on the shelf at Safeway has only a white package with black letters
stating "aluminum foil." This product is an example of a ___________________________ brand. -
Answers generic
The Target bullseye is a classic example of a(n) ____________________________________. - Answers
brandmark / logo
Brand name awareness is an important element of brand equity because a familiar brand is
more likely to be in a customer's ______________________________ than an unfamiliar brand -
Answers consideration set
Coca-Cola offers a line of soft drinks that includes Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite,
and Fanta. These drinks best illustrate Coca-Cola's product mix ____________________. - Answers
line
Adrienne has gone to the store to shop for a new backpack. She looks for the same brand she
has always bought in the past but notices that the backpack is now available in a variety of new
colors. The backpack has undergone a(n) _______________________________ modification. -
Answers aesthetic
