Mancosa Strategic Marketing Management Class Notes

Introduction
CH01




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, What Is Marketing?
Marketing: typically seen as the task of creating, promoting, and
delivering goods and services to consumers and businesses.

Marketing is a process by which companies create value for customers
and build strong customer relationships to capture value from
customers in return

Marketing management is the art and science of choosing target markets
and building profitable relationships with them

▪ What customers will we serve?
▪ How can we best serve these customers?




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,A Simple Marketing System




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, The Four
P’s of the
Marketing
Mix




1-4
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