MBA 706 Kim 2026-2027
Frequently Tested Exam Questions With
Verified Multiple Choice and Conceptual
Actual 100% Correct Detailed Answers
Guaranteed Pass!!Current Update!!
1. What is a “want” in the consumer buying process?
A. A basic survival requirement
B. A desire for a specific product that satisfies a need
C. A product purchased frequently
D. A mandatory expense
Answer: B
2. What is a “need” in the consumer buying process?
A. A desire for luxury items
B. A temporary preference
C. A mismatch between current satisfaction and desired satisfaction
D. A response to advertising
Answer: C
3. What are the two types of need stimuli?
A. Social and cultural
B. Internal and external
C. Emotional and rational
,D. Personal and situational
Answer: B
4. Which of the following is an example of an internal need stimulus?
A. Advertising
B. Hunger or thirst
C. Window shopping
D. Salesperson persuasion
Answer: B
5. Which of the following is an example of an external need stimulus?
A. Fatigue
B. Hunger
C. Advertising or window shopping
D. Personal experience
Answer: C
6. What is the definition of “demand” in consumer buying behavior?
A. A product highly advertised
B. A need supported by emotional desire
C. A want backed by ability and willingness to purchase
D. A product that is popular in the market
Answer: C
7. What is a passive information search?
A. Actively researching product details
B. Noticing and being receptive to general product information
C. Reading online reviews
, D. Visiting a product showroom
Answer: B
8. What is an active information search?
A. Ignoring product information
B. Buying without considering alternatives
C. Purposefully seeking additional product information
D. Acting on impulse
Answer: C
9. What are internal sources of information?
A. Advertising and displays
B. Salespeople and websites
C. Personal experiences, memories, and knowledge
D. Brand promotions
Answer: C
10. What are external sources of information?
A. Personal judgments
B. Advertising, websites, packaging, displays, salespeople
C. Consumer emotions
D. Past purchases
Answer: B
11. Which of the following determines the amount of time and effort spent on
information search?
A. Brand popularity
B. Store location
Frequently Tested Exam Questions With
Verified Multiple Choice and Conceptual
Actual 100% Correct Detailed Answers
Guaranteed Pass!!Current Update!!
1. What is a “want” in the consumer buying process?
A. A basic survival requirement
B. A desire for a specific product that satisfies a need
C. A product purchased frequently
D. A mandatory expense
Answer: B
2. What is a “need” in the consumer buying process?
A. A desire for luxury items
B. A temporary preference
C. A mismatch between current satisfaction and desired satisfaction
D. A response to advertising
Answer: C
3. What are the two types of need stimuli?
A. Social and cultural
B. Internal and external
C. Emotional and rational
,D. Personal and situational
Answer: B
4. Which of the following is an example of an internal need stimulus?
A. Advertising
B. Hunger or thirst
C. Window shopping
D. Salesperson persuasion
Answer: B
5. Which of the following is an example of an external need stimulus?
A. Fatigue
B. Hunger
C. Advertising or window shopping
D. Personal experience
Answer: C
6. What is the definition of “demand” in consumer buying behavior?
A. A product highly advertised
B. A need supported by emotional desire
C. A want backed by ability and willingness to purchase
D. A product that is popular in the market
Answer: C
7. What is a passive information search?
A. Actively researching product details
B. Noticing and being receptive to general product information
C. Reading online reviews
, D. Visiting a product showroom
Answer: B
8. What is an active information search?
A. Ignoring product information
B. Buying without considering alternatives
C. Purposefully seeking additional product information
D. Acting on impulse
Answer: C
9. What are internal sources of information?
A. Advertising and displays
B. Salespeople and websites
C. Personal experiences, memories, and knowledge
D. Brand promotions
Answer: C
10. What are external sources of information?
A. Personal judgments
B. Advertising, websites, packaging, displays, salespeople
C. Consumer emotions
D. Past purchases
Answer: B
11. Which of the following determines the amount of time and effort spent on
information search?
A. Brand popularity
B. Store location
