Research Methods For Business
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Students
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8th Edition Mark Saunders, Philip
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Lewis Chapters 1 - 14, Complete
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, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
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of this book
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2 Choosing a research topic and developing your research proposal 19
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3 Critically reviewing the literature
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4 Understanding research philosophy a nd a pproaches t o theory development
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27
5 Formulating the research design df df df 32
6 Negotiating access and research ethics
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7 Selecting samples df 40
8 Utilising secondary data
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9 Collecting data through observation
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10 Collecting primary data using r esearch interviews and research diaries54
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11 Collecting primary data using questionnaires
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12 Analysing data quantitatively
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13 Analysing data qualitatively
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14 Writing and presenting your project report
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Appendix 75
1 Research project assignment
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2 Group poster research project assignment
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3 Research proposal assignment
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4 Additional cases on the companion website
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, INTRODUCTION
An overview of the instructors’ manual
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This instructors’ manual provides commentary for the eighth edition of the
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textbook Research dfMethods dffor dfBusiness dfStudents . The commentary is on a chapter
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by chapter basis and includes:
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chapter l earning outcomes; df df
summary of the content; df df df
comments on likely student r eactions and p ossible use of materials;
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ideas f or students’ preparatory work;
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suggestions for delivery in the classroom; df df df df df
ideas f or students’ f ollow-up work.
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In addition, we have included a copy of a research project assignment, a group
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research project p oster assignment and a copy of a dissertation proposal
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assignment as appendices.
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Research Methods for Business – an overview of the eighth edition
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Pedagogic features df
The over-riding purpose of Research dfMethods dffor dfBusiness dfStudents dfis to help
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undergraduate and postgraduate students and students on professional courses
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to undertake research. Each chapter deals with a part of t he r esearch p rocess and
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discusses t he i deas, techniques and methods using as little jargon as is possible.
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Tables, checklists and diagrams are used to aid t his discussion. Where new terms are
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introduced for the first time, they are shown in bold, and a definition or explanation
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follows shortly afterwards. They are also listed with a brief definition in the
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glossary. The application of appropriate information technology is considered, in
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most instances as an integral p art of the text. Chapters have been cross-referenced
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as appropriate, and an index is provided to h elp students find their way around
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the book.
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Focus on student research boxes are included within the text of each chapter.
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df These are based on actual research projects, undertaken by students, in which
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df points made in the text are illustrated. In many instances, these worked
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df examples illustrate possible pitfalls students may come across while undertaking
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df their research. Where a pitfall has been illustrated, it will, it is hoped, help your
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df students avoid making the same mistake. Further illustrations are provided by
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, f ocus on management research and research in the news boxes.
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Focus on management research boxes discuss recent research in business and
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df management. These are normally derived f rom refereed academic j ournal articles,
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df and students are likely to be able to download the actual articles from online
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df databases at their university. df df df
Focus on research in the news boxes provide topical news articles that
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df illustrate pertinent research-related issues. All these will help students to
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df understand the technique or idea and to assess its suitability or appropriateness
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df to their research. Boxed dfchecklists dfprovide students with f urther focussed guidance
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df for their own research.
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