MKT 3401 FINAL - KARAM LSU QUESTIONS &
ANSWERS
A blink/adlet is what type of ad? - answer -tv
2 ways to influence public relations? - answer -media and community relations
John hancock used what mkt strategy - answer -cause related marketing
What percentage of customers will be more likely to purchase a cause-related product -
answer -78%
What did the new manager of jc penny get rid of - answer -coupons
What is test-driving a car an example of - answer -sample
Strategy in which the product you buy has a low price but the accessories do not -
answer -trojan fish
If you receive a gillette razor in the mail, what is this an example of ? - answer -sample
Last step of a sales pitch - answer -follow up
55% of emotional impact is what - answer -visual
What are the 3 types of presenters - answer -- artist
- neophyte
- show runner
___ % of emotional impact is vocal; ___% is verbal; _____% is visual - answer -31, 7,
55
The 2 types of dissatisfied customers - answer -angry and remorseful
The 4 marketing management philosophies - answer -- production
- sales
- marketing
- societal
4 components of market analysis?
Which is not? - answer -- customer
- company
ANSWERS
A blink/adlet is what type of ad? - answer -tv
2 ways to influence public relations? - answer -media and community relations
John hancock used what mkt strategy - answer -cause related marketing
What percentage of customers will be more likely to purchase a cause-related product -
answer -78%
What did the new manager of jc penny get rid of - answer -coupons
What is test-driving a car an example of - answer -sample
Strategy in which the product you buy has a low price but the accessories do not -
answer -trojan fish
If you receive a gillette razor in the mail, what is this an example of ? - answer -sample
Last step of a sales pitch - answer -follow up
55% of emotional impact is what - answer -visual
What are the 3 types of presenters - answer -- artist
- neophyte
- show runner
___ % of emotional impact is vocal; ___% is verbal; _____% is visual - answer -31, 7,
55
The 2 types of dissatisfied customers - answer -angry and remorseful
The 4 marketing management philosophies - answer -- production
- sales
- marketing
- societal
4 components of market analysis?
Which is not? - answer -- customer
- company
