Allows a 2 percent discount off the face value of the invoice if the invoice is
2/10, net 30
within 10 days
Short-lived capital items—tools and equipment used in production or office
Accessories
activities
Accumulating Collecting products from many small producers
Administered Channel Systems Various channel members informally agree to cooperate with one another
Administered Prices Consciously set prices aimed at reaching the firm's objectives
Adoption Curve Shows when different groups accept ideas
any paid form of non-personal presentation and promotion of ideas, good
Advertising
services by an identified sponsor
Advertising Agencies Specialists in planning and handling mass-selling details for advertisers
Price reductions to firms in the channel to encourage them to advertise or
Advertising Allowances
otherwise promote the firm's products locally
Price reductions to firms in the channel to encourage them to advertise or
Advertising Allowances
otherwise promote the firm's products locally
Managers of their company's mass-selling effort in television, newspapers,
Advertising Manager
magazines, online, and advertising on social media sites
,Advertising Media The various means by which a message is communicated to its target marke
Agent Wholesalers Wholesalers that do not own (take title to) the products they sell
Consists of four promotion jobs: (1) to get Attention, (2) to hold Interest, (3
AIDA Model
arouse Desire, and (4) to obtain Action.
Reductions in price given to final consumers, customers, or channel membe
Allowances
for doing something or accepting less of something
Assorting Putting together a variety of products to give a target market what it wants
Agent wholesalers that provide a place where buyers and sellers can come
Auction Companies
together and complete a transaction
Automatic Vending Selling and delivering products through vending machines
Average cost (per unit) he total cost divided by the related quantity
Average-Cost Pricing Adding a reasonable markup to the average cost of a product
Average Fixed Cost (per unit) The total fixed cost divided by the related quantity
Average Variable Cost (per unit) The total variable cost divided by the related quantity
Setting some very low prices to attract customers but trying to sell more
Bait Pricing
expensive models or brands once the customer is in the store
Basic List Prices The prices that final customers or users are normally asked to pay for prod
, Basic Sales Tasks order-getting, order-taking, and supporting
Battle of the Brands The competition between dealer brands and manufacturer brands
BEP (in units)=
A regularly updated website, usually managed by one person or a small gr
Blog
and written in an informal, conversational style
Bounce Rate a measure of the percentage of visitors who only visit a single page in a we
A group of customers joined around a particular brand or common set of s
Brand Community
interests
Sponsored software applications that benefit customers by providing
Branded Apps
entertainment, solving a problem, and/or saving time
Valued services a brand provides that are not directly connected to a core
Branded Services
product offering
Brand Equity The value of a brand's overall strength in the market
Meaning that customers are so enthusiastic about a brand that they actively
Brand Evangelism
spread positive word-of-mouth.
2/10, net 30
within 10 days
Short-lived capital items—tools and equipment used in production or office
Accessories
activities
Accumulating Collecting products from many small producers
Administered Channel Systems Various channel members informally agree to cooperate with one another
Administered Prices Consciously set prices aimed at reaching the firm's objectives
Adoption Curve Shows when different groups accept ideas
any paid form of non-personal presentation and promotion of ideas, good
Advertising
services by an identified sponsor
Advertising Agencies Specialists in planning and handling mass-selling details for advertisers
Price reductions to firms in the channel to encourage them to advertise or
Advertising Allowances
otherwise promote the firm's products locally
Price reductions to firms in the channel to encourage them to advertise or
Advertising Allowances
otherwise promote the firm's products locally
Managers of their company's mass-selling effort in television, newspapers,
Advertising Manager
magazines, online, and advertising on social media sites
,Advertising Media The various means by which a message is communicated to its target marke
Agent Wholesalers Wholesalers that do not own (take title to) the products they sell
Consists of four promotion jobs: (1) to get Attention, (2) to hold Interest, (3
AIDA Model
arouse Desire, and (4) to obtain Action.
Reductions in price given to final consumers, customers, or channel membe
Allowances
for doing something or accepting less of something
Assorting Putting together a variety of products to give a target market what it wants
Agent wholesalers that provide a place where buyers and sellers can come
Auction Companies
together and complete a transaction
Automatic Vending Selling and delivering products through vending machines
Average cost (per unit) he total cost divided by the related quantity
Average-Cost Pricing Adding a reasonable markup to the average cost of a product
Average Fixed Cost (per unit) The total fixed cost divided by the related quantity
Average Variable Cost (per unit) The total variable cost divided by the related quantity
Setting some very low prices to attract customers but trying to sell more
Bait Pricing
expensive models or brands once the customer is in the store
Basic List Prices The prices that final customers or users are normally asked to pay for prod
, Basic Sales Tasks order-getting, order-taking, and supporting
Battle of the Brands The competition between dealer brands and manufacturer brands
BEP (in units)=
A regularly updated website, usually managed by one person or a small gr
Blog
and written in an informal, conversational style
Bounce Rate a measure of the percentage of visitors who only visit a single page in a we
A group of customers joined around a particular brand or common set of s
Brand Community
interests
Sponsored software applications that benefit customers by providing
Branded Apps
entertainment, solving a problem, and/or saving time
Valued services a brand provides that are not directly connected to a core
Branded Services
product offering
Brand Equity The value of a brand's overall strength in the market
Meaning that customers are so enthusiastic about a brand that they actively
Brand Evangelism
spread positive word-of-mouth.
