complete solutions.
A. The Business Challenge
• What the Rubric Wants: A clear and concise description of the main business problem
or challenge presented in the provided scenario.
• How to Approach It:
1. Read the Scenario Carefully: Identify the core "pain points." Is the company
losing customers? Are processes slow and inefficient? Is data inaccurate or hard to
access? Is communication between departments poor?
2. State the Problem Directly: Begin your paper with a clear statement. Don't make
the evaluator hunt for the problem.
3. Be Specific and Use Keywords: Use language from the scenario.
▪ Weak Example: "The company has some problems with its current
system."
▪ Strong Example: "The primary business challenge facing [Company
Name] is its reliance on a decentralized, manual system for managing
customer orders and inventory. This has led to a 15% increase in order
errors and a 20% decline in customer satisfaction over the last year,
directly impacting revenue and brand reputation."
B. Current System and Processes
• What the Rubric Wants: An analysis of the existing system and processes,
identifying two to three specific issues or inefficiencies that contribute to the business
challenge you described in Section A.
• How to Approach It:
1. Dig Deeper into the "Why": Why is the current system failing? Look for
specific examples in the scenario.
2. Use Subheadings for Clarity: Create a subheading for each issue you identify.
, [Type here]
3. Connect to Evidence: For each issue, quote or paraphrase specific evidence from
the scenario.
▪ Inefficiency 1: Data Silos and Lack of Integration
▪ "The current process requires the sales team to enter customer data
into their own spreadsheet, while the warehouse team uses a
separate, incompatible inventory system. As the scenario states,
'data has to be manually re-entered between departments, which
often leads to discrepancies.' This creates data silos and prevents a
unified view of the customer and inventory levels."
▪ Inefficiency 2: Manual and Error-Prone Processes
▪ "The process for order fulfillment is entirely manual. The scenario
highlights that 'customer orders are printed out and physically
carried to the warehouse for picking.' This reliance on paper leads
to lost orders and is a direct cause of the 15% increase in order
errors mentioned in the company's performance report."
C. Proposed New System
• What the Rubric Wants: A detailed description of the new technological system you are
proposing to solve the business challenge.
• How to Approach It:
1. Name the System: Give your proposed solution a clear name. It could be a
general type of system, like a Customer Relationship Management (CRM)
system, an Enterprise Resource Planning (ERP) system, or a Centralized
Order Management System (OMS).
2. Describe Its Key Features and Functions: Explain what the system does. Use a
bulleted list for readability.