External factors and cultural differences
Appendix 1 research
,India is the worlds largest democracy and according to the UN, the countries
population is expected to overtake china in 2028. It is the second most
populous and seventh largest country1. As a rising economic powerhouse and
nuclear-armed state, India has emerged as an important regional power. But it
is also tackling huge, social, economic and environmental problems. Since
independence India has pave through democracy for social development. They
have been implementing strategies and plans through different development
schemes and programmes. These programmes have been successful in
achieving the predetermined goals in the areas of economic growth,
education, health, housing and employment. The country is the 9th largest,
good trading partner with the US there largest export in 2017 was minerals.
Refined petroleum, auto mobiles and machinery. One major problem India has
is there increasing government corruption which can impact opportunities to
grow in terms of trade. International business can be deterred from associating
with India.
Pestle on India
PESTLE PESTLE SUMMARY
Political Corruption
Disputes and political arguments with Pakistan
Politically unstable in terms of Pakistan’s
Economical Decrease in corporation tax
Constant fluctuations in tax rates
Social Poverty is still a problem
Very diverse and attractive market
Middle class with disposable income is increasing
Technological Advancing constantly
1 BBC. (2019). India India country profile. Available: https://www.bbc.co.uk/news/world-
south-asia-12557384. Last accessed 17/11/2020.
, Intelligent workforce in IT
Environmental Air pollutions
Carbon footprint
Legal Labour laws
Swot on amazon in India
Strengths Always creating new wants through tech and
gadgets
Weakness Has issues with labour laws
Environments issues in India
Opportunities Has opportunity to cash in on the changes in
needs and wants
Opportunity to outsource work and keep labour
costs low
Threats Corruption in India can create legal issues and
impact amazon reputation
Constant fluctuations in corporation tax can cause
uncertainty and hinder plans
, PESTLE on Russia
PESTLE Pestle summary
Political Plays a big role in global politics
Many relations with other countries
One of the world powers alongside china and
USA
Member of lots of international organisational
Economical One of top 15 largest economies
Involved in oil
Oil makes up most of their exports
China and Germany are their top import partners
Social Christianity is main religion
142.7 million population
Middle class is increasing
Russians love luxury brands
Russia has more than 70 billionaires
Technological Technologically advanced
Ecommerce is growing
Online payments are becoming more popular
Legal Strict employment laws
Appendix 1 research
,India is the worlds largest democracy and according to the UN, the countries
population is expected to overtake china in 2028. It is the second most
populous and seventh largest country1. As a rising economic powerhouse and
nuclear-armed state, India has emerged as an important regional power. But it
is also tackling huge, social, economic and environmental problems. Since
independence India has pave through democracy for social development. They
have been implementing strategies and plans through different development
schemes and programmes. These programmes have been successful in
achieving the predetermined goals in the areas of economic growth,
education, health, housing and employment. The country is the 9th largest,
good trading partner with the US there largest export in 2017 was minerals.
Refined petroleum, auto mobiles and machinery. One major problem India has
is there increasing government corruption which can impact opportunities to
grow in terms of trade. International business can be deterred from associating
with India.
Pestle on India
PESTLE PESTLE SUMMARY
Political Corruption
Disputes and political arguments with Pakistan
Politically unstable in terms of Pakistan’s
Economical Decrease in corporation tax
Constant fluctuations in tax rates
Social Poverty is still a problem
Very diverse and attractive market
Middle class with disposable income is increasing
Technological Advancing constantly
1 BBC. (2019). India India country profile. Available: https://www.bbc.co.uk/news/world-
south-asia-12557384. Last accessed 17/11/2020.
, Intelligent workforce in IT
Environmental Air pollutions
Carbon footprint
Legal Labour laws
Swot on amazon in India
Strengths Always creating new wants through tech and
gadgets
Weakness Has issues with labour laws
Environments issues in India
Opportunities Has opportunity to cash in on the changes in
needs and wants
Opportunity to outsource work and keep labour
costs low
Threats Corruption in India can create legal issues and
impact amazon reputation
Constant fluctuations in corporation tax can cause
uncertainty and hinder plans
, PESTLE on Russia
PESTLE Pestle summary
Political Plays a big role in global politics
Many relations with other countries
One of the world powers alongside china and
USA
Member of lots of international organisational
Economical One of top 15 largest economies
Involved in oil
Oil makes up most of their exports
China and Germany are their top import partners
Social Christianity is main religion
142.7 million population
Middle class is increasing
Russians love luxury brands
Russia has more than 70 billionaires
Technological Technologically advanced
Ecommerce is growing
Online payments are becoming more popular
Legal Strict employment laws
