MKT 3401 FINAL EXAM | QUIZ SMART | SCORE HIGH |
GUARANTEED ACCURACY!
To be successful in business, one must be: (5) - Answer: 1) Creative
2) Aggressive
3) Enthusiastic
4) Smart
5) Honest
Personal Branding is all about learning how to ___ _______. - Answer: Sell Yourself
"the emotional impact you have on someone and why they want to pay attention to you"
- Answer: Likeability
_____ ______ is the man that researched statistics on what makes you "likeable" as an
individual. - Answer: Alan Murabian
Murabian's Numbers (statistics on likeability) consist of: (hint: add to 100%) - Answer:
38% Verbal Delivery
55% Visual Delivery
7% Verbal Arrangement
The most important component of Verbal Delivery is your _____ __ _______. - Answer:
Tone of voice
Three Killers of Personal Branding: - Answer: 1) Boredom
2) Bitterness
3) Arrogance ***
T/F: The most important aspects of Visual Delivery include motion, eye contact,
gestures, and dress. - Answer: False
1
APPHIA - Crafted with Care and Precision for Academic Excellence.
, The most important component of Visual Delivery is _____ __________. - Answer:
Facial Expression
To successfully achieve effective Visual Delivery, one must learn their ______
________. (how you look when not trying) - Answer: Default Look
Everyone has two types of images... What are they? - Answer: 1) Perceived Image
2) Desired Image
How long does it take for our brains to generate an image? - Answer: 1/24th of a
second
What is Jerry Curham's THIN SLICE? - Answer: Within 10 seconds, one can be 70%
accurate of who you are as a person.
The Personal Branding Formula was originally developed by which person? - Answer:
Stephen Geisman
What is the Personal Branding Formula? - Answer: (Performance + Personality +
Visibility) * Trust
Studies of Fortune 500 companies show that managers look for what characteristics in
a graduate? (4) - Answer: 1) Interpersonal/Communication
2) Teamwork
3) Honesty
4) Core Competency (Knowledge)
"What makes you believable..." - Answer: Credibility
What are the factors that enhance credibility? (4) - Answer: 1) Trust/Honesty
2
APPHIA - Crafted with Care and Precision for Academic Excellence.
GUARANTEED ACCURACY!
To be successful in business, one must be: (5) - Answer: 1) Creative
2) Aggressive
3) Enthusiastic
4) Smart
5) Honest
Personal Branding is all about learning how to ___ _______. - Answer: Sell Yourself
"the emotional impact you have on someone and why they want to pay attention to you"
- Answer: Likeability
_____ ______ is the man that researched statistics on what makes you "likeable" as an
individual. - Answer: Alan Murabian
Murabian's Numbers (statistics on likeability) consist of: (hint: add to 100%) - Answer:
38% Verbal Delivery
55% Visual Delivery
7% Verbal Arrangement
The most important component of Verbal Delivery is your _____ __ _______. - Answer:
Tone of voice
Three Killers of Personal Branding: - Answer: 1) Boredom
2) Bitterness
3) Arrogance ***
T/F: The most important aspects of Visual Delivery include motion, eye contact,
gestures, and dress. - Answer: False
1
APPHIA - Crafted with Care and Precision for Academic Excellence.
, The most important component of Visual Delivery is _____ __________. - Answer:
Facial Expression
To successfully achieve effective Visual Delivery, one must learn their ______
________. (how you look when not trying) - Answer: Default Look
Everyone has two types of images... What are they? - Answer: 1) Perceived Image
2) Desired Image
How long does it take for our brains to generate an image? - Answer: 1/24th of a
second
What is Jerry Curham's THIN SLICE? - Answer: Within 10 seconds, one can be 70%
accurate of who you are as a person.
The Personal Branding Formula was originally developed by which person? - Answer:
Stephen Geisman
What is the Personal Branding Formula? - Answer: (Performance + Personality +
Visibility) * Trust
Studies of Fortune 500 companies show that managers look for what characteristics in
a graduate? (4) - Answer: 1) Interpersonal/Communication
2) Teamwork
3) Honesty
4) Core Competency (Knowledge)
"What makes you believable..." - Answer: Credibility
What are the factors that enhance credibility? (4) - Answer: 1) Trust/Honesty
2
APPHIA - Crafted with Care and Precision for Academic Excellence.
