MKT 3401 MODULE 1-4 QUIZZES QUESTIONS WITH CORRECT ANSWERS LATEST UPDATE
2025/2026
what is the goal of strategic planning - Answers long run profitability and growth
a strategy of increasing sales by introducing new products into new markets is called - Answers
diversification
people giving up something in order to receive something else they would rather have is called
a/an - Answers exchange
a marketing strategy that entails attracting new customers to existing products is - Answers
market development
moral principles or values that govern the conduct of an individual or group are called - Answers
ethics
the belief that ppl will buy more goods/services if aggressive sales techniques are used and
that high sales lead to high profits - Answers sales orientation
which factor tends to influence ethical decision making and judgment - Answers top
management actions on ethics
what percentage of customers consider how companies treat their employees before
considering where to buy or how to stop - Answers 84%
idea tht social and economic justification for an organization's existence is the satisfaction of
the customers wants and needs - Answers marketing concept
a managerial process of creating and maintaining a fit between the organizational
objectives/resources with the evolving market opportunities - Answers strategic planning
what percent of customers are more likely to consider a company involved in a worthwhile
cause - Answers 76%
what is the development of products designed to minimize negative effects on the environment
- Answers green marketing
argument against social responsibility - Answers spends shareholder money on environmental
initiatives
three objectives of branding - Answers identification, repeat sals, introduction of new products
describe the warm glow - Answers being socially responsible, concern for the environment,
being a good public servant
name an organization who is a leader in social responsibility - Answers patagonia
2025/2026
what is the goal of strategic planning - Answers long run profitability and growth
a strategy of increasing sales by introducing new products into new markets is called - Answers
diversification
people giving up something in order to receive something else they would rather have is called
a/an - Answers exchange
a marketing strategy that entails attracting new customers to existing products is - Answers
market development
moral principles or values that govern the conduct of an individual or group are called - Answers
ethics
the belief that ppl will buy more goods/services if aggressive sales techniques are used and
that high sales lead to high profits - Answers sales orientation
which factor tends to influence ethical decision making and judgment - Answers top
management actions on ethics
what percentage of customers consider how companies treat their employees before
considering where to buy or how to stop - Answers 84%
idea tht social and economic justification for an organization's existence is the satisfaction of
the customers wants and needs - Answers marketing concept
a managerial process of creating and maintaining a fit between the organizational
objectives/resources with the evolving market opportunities - Answers strategic planning
what percent of customers are more likely to consider a company involved in a worthwhile
cause - Answers 76%
what is the development of products designed to minimize negative effects on the environment
- Answers green marketing
argument against social responsibility - Answers spends shareholder money on environmental
initiatives
three objectives of branding - Answers identification, repeat sals, introduction of new products
describe the warm glow - Answers being socially responsible, concern for the environment,
being a good public servant
name an organization who is a leader in social responsibility - Answers patagonia
