Lecture C: Destination Theory
Table of Contents
Learning goals....................................................................................................................2
Social media marketing......................................................................................................3
Influencer marketing..........................................................................................................8
DMO terms and definitions.................................................................................................9
DMO challenges...............................................................................................................10
Destination competitiveness.............................................................................................10
, Learning goals
The student can explain and provide examples of what the model is used for.
The student can identify and relate Core Resources and Attractors to a destination.
The student can explain Supporting Factors and Resources.
The student can explain Destination Management.
The student can explain Supporting Policy and Planning.
2
Table of Contents
Learning goals....................................................................................................................2
Social media marketing......................................................................................................3
Influencer marketing..........................................................................................................8
DMO terms and definitions.................................................................................................9
DMO challenges...............................................................................................................10
Destination competitiveness.............................................................................................10
, Learning goals
The student can explain and provide examples of what the model is used for.
The student can identify and relate Core Resources and Attractors to a destination.
The student can explain Supporting Factors and Resources.
The student can explain Destination Management.
The student can explain Supporting Policy and Planning.
2
