Lecture A Destination
Management
Table of Contents
Learning goals....................................................................................................................2
Destination management overview....................................................................................3
Models...............................................................................................................................5
History of Amsterdam.......................................................................................................11
UNESCO World Heritage...................................................................................................12
Cultural tourism................................................................................................................14
The Grand Tour (17th - 18th century)...................................................................................17
The Romantic Grand Tour (19th century)...........................................................................18
20th century cultural tourism.............................................................................................19
Urban tourism..................................................................................................................19
Authenticity......................................................................................................................24
Tourism and art................................................................................................................26
,Learning goals
The student can give an overview of different types of destinations.
The student knows what makes a destination.
The student knows how destinations are represented.
The student knows the differences between DMO’s and DMC’s.
The student understands the task and responsibilities of Amsterdam&Partners as a
commissioning client.
The student can describe the most important stakeholders of Amsterdam&Partners.
The student can understand the changing role of Amsterdam&Partners in a Covid-19 world.
The student can give an overview of the most important (social) media activities of
Amsterdam&Partners.
The student can describe the UNESCO locations of the Netherlands and what makes them
special.
The student can acquire insight into the concepts of heritage and authenticity.
The student can give an overview of the development of cultural tourism.
The student can describe concepts from art and architecture and their relevance for
destinations.
The student can describe the difference between ‘high’ and ‘low’ (popular) culture.
The student can describe the origins of the most relevant urban tourism destinations.
The student can understand the difference between ATP’s and UTP’s.
The student can describe the difference between intentional and incidental travel.
2
, Destination management overview
DMC Stakeholders Clients/customers
- Tourism boards - Hotels - FIT (Foreign
Independent
Traveler)
- DMC’s - Restaurants - Tour operators
- Convention and - Airports - Independent travel
congress boards groups
- National park - Local guides - Wholesalers
services
- MICE companies - Shops - NIT (National
Independent
Traveler)
- Club van elf (Theme - Businesses - Day visitor
Parks)
- Embassies - Transportation - Niche tourism
- Local products - Business
traveler/congress
visitor
- Government
- Venues/attractions
- Neighbourhoods
- Ngo’s
- Communities
- Formal/informal
Activities Press
- Annual trade shows - America Magazine
- World travel show - Selling
advertisements
- Vakantiebeurs - Invited on press trips
by DM organizations
- Horecava
(hotels/restaurants)
- Splash (swimming
pools
- Fietsvakantiebeurs
- Caravan and
camping RAI
3
Management
Table of Contents
Learning goals....................................................................................................................2
Destination management overview....................................................................................3
Models...............................................................................................................................5
History of Amsterdam.......................................................................................................11
UNESCO World Heritage...................................................................................................12
Cultural tourism................................................................................................................14
The Grand Tour (17th - 18th century)...................................................................................17
The Romantic Grand Tour (19th century)...........................................................................18
20th century cultural tourism.............................................................................................19
Urban tourism..................................................................................................................19
Authenticity......................................................................................................................24
Tourism and art................................................................................................................26
,Learning goals
The student can give an overview of different types of destinations.
The student knows what makes a destination.
The student knows how destinations are represented.
The student knows the differences between DMO’s and DMC’s.
The student understands the task and responsibilities of Amsterdam&Partners as a
commissioning client.
The student can describe the most important stakeholders of Amsterdam&Partners.
The student can understand the changing role of Amsterdam&Partners in a Covid-19 world.
The student can give an overview of the most important (social) media activities of
Amsterdam&Partners.
The student can describe the UNESCO locations of the Netherlands and what makes them
special.
The student can acquire insight into the concepts of heritage and authenticity.
The student can give an overview of the development of cultural tourism.
The student can describe concepts from art and architecture and their relevance for
destinations.
The student can describe the difference between ‘high’ and ‘low’ (popular) culture.
The student can describe the origins of the most relevant urban tourism destinations.
The student can understand the difference between ATP’s and UTP’s.
The student can describe the difference between intentional and incidental travel.
2
, Destination management overview
DMC Stakeholders Clients/customers
- Tourism boards - Hotels - FIT (Foreign
Independent
Traveler)
- DMC’s - Restaurants - Tour operators
- Convention and - Airports - Independent travel
congress boards groups
- National park - Local guides - Wholesalers
services
- MICE companies - Shops - NIT (National
Independent
Traveler)
- Club van elf (Theme - Businesses - Day visitor
Parks)
- Embassies - Transportation - Niche tourism
- Local products - Business
traveler/congress
visitor
- Government
- Venues/attractions
- Neighbourhoods
- Ngo’s
- Communities
- Formal/informal
Activities Press
- Annual trade shows - America Magazine
- World travel show - Selling
advertisements
- Vakantiebeurs - Invited on press trips
by DM organizations
- Horecava
(hotels/restaurants)
- Splash (swimming
pools
- Fietsvakantiebeurs
- Caravan and
camping RAI
3
