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What report gives you insight into a prospect's score at each stage of their lifecycle?
a) Prospect report
b) Prospect score report
c) Engagement & activity report
d) Prospect lifecycle report - Answer d) Prospect life-cycle report
What is the difference between Pardot and Salesforce campaigns?
a) Pardot campaigns track multiple prospect interactions and Salesforce campaigns can support
only one interaction.
b) Pardot campaigns contain prospect data like grade or score. Salesforce campaigns do not
contain this kind of data about leads or contacts.
c) There is no difference between Salesforce and Pardot campaigns.
d) Pardot campaigns track a prospect's first interaction and Salesforce campaigns can support
multiple interactions. - Answer d) Pardot campaigns track a prospect's first interaction and
Salesforce campaigns can support multiple interactions.
Which links are tracked in a Pardot email?
a) anything starting with http://, https://
b) All links are tracked
c) any link to a Pardot landing page
d) any links to a Pardot landing page or your company website. No external links are tracked. -
Answer a) anything starting with http://, https://
How are prospects created in Pardot?
a) A form on your site that you connect to a Pardot form handler.
b) Any form on your website
c) A form you host on a Pardot landing page.
d) A Pardot form you embed on your web page. - Answer a) A form on your site that you
connect to a Pardot form handler.
c) A form you host on a Pardot landing page.