Pardot Specialist Exam Questions
with Guaranteed Pass Answers 2025-
2026 Edition.
How do you set up for and sync a Salesforce connector? - Answer 1. Install App Exchange
and apply Pardot user permission sets
2. Add Salesforce Connector in Pardot.
3. Configure Salesforce (update leads and contact pages layout.)
4. Configure Pardot (map fields, map users & enable SSO)
Do Contacts and Leads in Salesforce automatically sync to Pardot if they do not exist in Pardot
yet? - Answer No, they do not sync automatically, you need to import those records to
establish a sync first.
What do Pardot Prospects sync with? - Answer Contacts and Leads. Connections are bi-
directional.
List the objects synced between Salesforce and Pardot - Answer
Do Campaigns in Salesforce sync one way or bi-directionally with Leads and Contacts? - Answer
Bi-directionally.
How do objects sync between Pardot and Salesforce? - Answer
How often do Pardot and Salesforce sync? - Answer Every 2 minutes
What are the primary and secondary ways of syncing prospects? - Answer Primary - Unique
CRM ID is primary identifier, Secondary - email
What Pardot activities can trigger a sync? - Answer 1. Prospect activities
2. user actions
3. system actions
,4. Unsubscribing from emails
What Pardot USER actions will cause a prospect to queue up for syncing? - Answer 1. Import
of prospects
2. Any prospect field changes (including opting out manually or automatically)
3. Campaign change
4. Clicking "syncronize with CRM" link on any prospect record.
What Pardot SYSTEM actions will cause a prospect to queue up for syncing? - Answer 1. Any
record changes that take place because of an automation rule or completion action
2. Add to a Salesforce campaign (via automation rule, segmentation rule, completion action or
drip program action)
How can you verify whether records have synced? - Answer 1. In Pardot Prospect Record
you'll see the little Salesforce cloud icon and a value for CRM fields.
2. In Salesforce Lead or Contact Record the Pardot URL has a field value
What Salesforce activities can trigger a sync? - Answer 1. Lead or Contact User (Owner)
update.
2. Lead or Contact Field Change
3. Creating a New Lead or Contact (must have a connector setting enabled)
In Salesforce do Custom Objects, Accounts and Opportunities sync one way or bidirectionally?
Which way? - Answer They sync one way. Sync to the Lead or Contact, but not vice versa.
What is the purpose of a Connector and where can it be found? - Answer A Connector allows
Pardot and Third-Party Applications to sync data and activities. Can get there from Admin >
Connectors. Note: Connectors must be verified in Pardot, not the Pardot tab in Salesforce.
What are the types of connectors? - Answer CRM, Event, Other, Social Media, Social Posting,
Video, Webinar
How do you create a social connector? - Answer Admin > Connectors > +Add Connector >
Choose social posting connector of your choice > Verify social posting connector
,What does the Salesforce-Pardot API Connector Do? - Answer The Salesforce-Pardot
connector makes it possible to share data between the platforms using an API.
Each time Pardot accesses data with the Salesforce API, it's considered a call. Many actions
trigger an API call, including individual user activities, system and CRM actions, and data syncing
What are default fields? What are examples of them? How do they sync? - Answer Default
fields are fields already in there, no need to create them. They will sync automatically (First
Name, Last Name, Email, Do Not Email)
What are custom fields and why do they need to be mapped? - Answer Custom fields need
to be mapped to ensure data syncs between systems and placed on page layouts for values to
be displayed in Salesforce.
What are the custom field requirements? - Answer 1. Prospect fields must be on a Lead or
Contact record in Salesforce. 2. Field has to exist in Salesforce before it can be mapped in Pardot
What are the three custom field types? - Answer Account, Prospect, Opportunity
Describe the capabilities and limitations with field syncing - Answer By default, Salesforce
will always be the master of default fields (except Pardot's proprietary fields). However, you can
choose to make Pardot the master for almost all other fields. 1. Salesforce will always control
Assigned User (Owner), 2. Recent interaction fields cannot be remapped.
If you want to map a lead or contact to the same prospect field, requirements include these two
things (note: why would you want to do that?) - Answer 1. Salesforce lead and contact need
the same API field name 2. Pardot field must be mapped to the CRM API field name
Explain how to create, edit and map prospect custom fields - Answer 1. Navigate to Admin--
>Configure Fields-->Prospect Fields. 2. Create a custom field. 3. Map a custom field.
What is the custom field mapping process? - Answer Create Custom Field in Salesforce--
>Add to Page Layout in Salesforce-->Create Custom Field in Pardot-->Map Pardot Field to
Salesforce Field
Examples of unsupported custom field types are: - Answer Lookup, Formula, Record Type,
Geolocation, Phone, Text Area (rich)
, How many Salesforce connectors can you have in a Pardot Org? - Answer 1
Which 2 objects does Salesforce sync directly with? - Answer Leads and Contacts
In order for Pardot to sync with Salesforce opportunities, what object must they be related to in
Salesforce? - Answer Contacts
What triggers a data sync between Salesforce and Pardot? - Answer If you updated a field in
one system (in general, if a value changes), it's going to update the other system as well. It does
it every 2 minutes (maybe more).
Who determines Pardot's visibility and permissions in Salesforce? - Answer Connector User
During the Salesforce connector setup process, what configuration steps should you complete in
Pardot? - Answer Create custom fields, map the fields, import leads and contacts, custom
objects - recreate and sync over. Adding in additional users who didn't sync over in step 2.
When a sync occurs, what happens when the field is set to the sync behavior: use the most
recently updated record? - Answer Whichever was most recently updated
If you attempt to update the Assigned User field in Pardot, what will happen? - Answer If
there is an assigned user, you cannot override in Pardot. If there is no assigned user it will pass
over to Salesforce.
Admin: Describe the capabilities of and use cases for the Pardot Overview Tab - Answer
With email authentification txt entries, what does SPF stand for? - Answer Industry standard
form of email authentification designed to prevent email spoofing
With email authentification txt entries, what is "domain" - Answer a way of identifying a
realm of authority
With email authetification txt entries, what is "domain key"? - Answer email authetification
system to verify DNC domain of email senders and message integrity
with Guaranteed Pass Answers 2025-
2026 Edition.
How do you set up for and sync a Salesforce connector? - Answer 1. Install App Exchange
and apply Pardot user permission sets
2. Add Salesforce Connector in Pardot.
3. Configure Salesforce (update leads and contact pages layout.)
4. Configure Pardot (map fields, map users & enable SSO)
Do Contacts and Leads in Salesforce automatically sync to Pardot if they do not exist in Pardot
yet? - Answer No, they do not sync automatically, you need to import those records to
establish a sync first.
What do Pardot Prospects sync with? - Answer Contacts and Leads. Connections are bi-
directional.
List the objects synced between Salesforce and Pardot - Answer
Do Campaigns in Salesforce sync one way or bi-directionally with Leads and Contacts? - Answer
Bi-directionally.
How do objects sync between Pardot and Salesforce? - Answer
How often do Pardot and Salesforce sync? - Answer Every 2 minutes
What are the primary and secondary ways of syncing prospects? - Answer Primary - Unique
CRM ID is primary identifier, Secondary - email
What Pardot activities can trigger a sync? - Answer 1. Prospect activities
2. user actions
3. system actions
,4. Unsubscribing from emails
What Pardot USER actions will cause a prospect to queue up for syncing? - Answer 1. Import
of prospects
2. Any prospect field changes (including opting out manually or automatically)
3. Campaign change
4. Clicking "syncronize with CRM" link on any prospect record.
What Pardot SYSTEM actions will cause a prospect to queue up for syncing? - Answer 1. Any
record changes that take place because of an automation rule or completion action
2. Add to a Salesforce campaign (via automation rule, segmentation rule, completion action or
drip program action)
How can you verify whether records have synced? - Answer 1. In Pardot Prospect Record
you'll see the little Salesforce cloud icon and a value for CRM fields.
2. In Salesforce Lead or Contact Record the Pardot URL has a field value
What Salesforce activities can trigger a sync? - Answer 1. Lead or Contact User (Owner)
update.
2. Lead or Contact Field Change
3. Creating a New Lead or Contact (must have a connector setting enabled)
In Salesforce do Custom Objects, Accounts and Opportunities sync one way or bidirectionally?
Which way? - Answer They sync one way. Sync to the Lead or Contact, but not vice versa.
What is the purpose of a Connector and where can it be found? - Answer A Connector allows
Pardot and Third-Party Applications to sync data and activities. Can get there from Admin >
Connectors. Note: Connectors must be verified in Pardot, not the Pardot tab in Salesforce.
What are the types of connectors? - Answer CRM, Event, Other, Social Media, Social Posting,
Video, Webinar
How do you create a social connector? - Answer Admin > Connectors > +Add Connector >
Choose social posting connector of your choice > Verify social posting connector
,What does the Salesforce-Pardot API Connector Do? - Answer The Salesforce-Pardot
connector makes it possible to share data between the platforms using an API.
Each time Pardot accesses data with the Salesforce API, it's considered a call. Many actions
trigger an API call, including individual user activities, system and CRM actions, and data syncing
What are default fields? What are examples of them? How do they sync? - Answer Default
fields are fields already in there, no need to create them. They will sync automatically (First
Name, Last Name, Email, Do Not Email)
What are custom fields and why do they need to be mapped? - Answer Custom fields need
to be mapped to ensure data syncs between systems and placed on page layouts for values to
be displayed in Salesforce.
What are the custom field requirements? - Answer 1. Prospect fields must be on a Lead or
Contact record in Salesforce. 2. Field has to exist in Salesforce before it can be mapped in Pardot
What are the three custom field types? - Answer Account, Prospect, Opportunity
Describe the capabilities and limitations with field syncing - Answer By default, Salesforce
will always be the master of default fields (except Pardot's proprietary fields). However, you can
choose to make Pardot the master for almost all other fields. 1. Salesforce will always control
Assigned User (Owner), 2. Recent interaction fields cannot be remapped.
If you want to map a lead or contact to the same prospect field, requirements include these two
things (note: why would you want to do that?) - Answer 1. Salesforce lead and contact need
the same API field name 2. Pardot field must be mapped to the CRM API field name
Explain how to create, edit and map prospect custom fields - Answer 1. Navigate to Admin--
>Configure Fields-->Prospect Fields. 2. Create a custom field. 3. Map a custom field.
What is the custom field mapping process? - Answer Create Custom Field in Salesforce--
>Add to Page Layout in Salesforce-->Create Custom Field in Pardot-->Map Pardot Field to
Salesforce Field
Examples of unsupported custom field types are: - Answer Lookup, Formula, Record Type,
Geolocation, Phone, Text Area (rich)
, How many Salesforce connectors can you have in a Pardot Org? - Answer 1
Which 2 objects does Salesforce sync directly with? - Answer Leads and Contacts
In order for Pardot to sync with Salesforce opportunities, what object must they be related to in
Salesforce? - Answer Contacts
What triggers a data sync between Salesforce and Pardot? - Answer If you updated a field in
one system (in general, if a value changes), it's going to update the other system as well. It does
it every 2 minutes (maybe more).
Who determines Pardot's visibility and permissions in Salesforce? - Answer Connector User
During the Salesforce connector setup process, what configuration steps should you complete in
Pardot? - Answer Create custom fields, map the fields, import leads and contacts, custom
objects - recreate and sync over. Adding in additional users who didn't sync over in step 2.
When a sync occurs, what happens when the field is set to the sync behavior: use the most
recently updated record? - Answer Whichever was most recently updated
If you attempt to update the Assigned User field in Pardot, what will happen? - Answer If
there is an assigned user, you cannot override in Pardot. If there is no assigned user it will pass
over to Salesforce.
Admin: Describe the capabilities of and use cases for the Pardot Overview Tab - Answer
With email authentification txt entries, what does SPF stand for? - Answer Industry standard
form of email authentification designed to prevent email spoofing
With email authentification txt entries, what is "domain" - Answer a way of identifying a
realm of authority
With email authetification txt entries, what is "domain key"? - Answer email authetification
system to verify DNC domain of email senders and message integrity
