Pardot Consultant Exam - B2B
Marketing Analytics Test Questions All
Solved Correct.
B2B Marketing Analytics Dashboards (Out the box) - Answer 1. Engagement
2. Pipeline
3. Marketing Manager
Additional Dashboards (can be set up with permissions) - Answer 1. Multi-Touch Attribution
2. Account Based Marketing
3. Einstein Behavior Scoring
Engagement Dashboard - Answer shows how primary marketing assets perform & how they
contribute to the sales pipeline and opportunity life-cycle.
Engagement dashboard metrics - Answer List emails, forms, landing pages
Pipeline Dashboard - Answer shows sales funnel from visitor to prospect andwhich assets
and campaigns push the most deals - through looking at WON opportunities
Pipeline dashboard metrics - Answer # of visitors
prospects
marketing qualified leads
open opportunities
closed-won opportunities
velocity figures
Merketing Manager dahsboard - Answer quick look into the health of the business and
which campaigns yield the best results.
From this dashboard., can drill into Engagement and Pipeline dashboard
, Additional Dashboard: Multi-Touch Attribution - Answer Shows the TOP DRIVERS at each
lifecycle stage.
Can filter by: Influence model, Opportunity, Account and more
Brings Pardots marketing asset engagement together with Sales Cloud data (once connected
campaigns is enabled)
Multi-Touch Attribution Dashboard metrics - Answer revenue
total value
total cost
ROI
top channels
revenue by campaign
Additional Dashboard: Account Based Marketing - Answer combines
opportunities
contacts
marketing engagement and
sales activities
Account Based Marketing metrics - Answer pipeline value
# of opportunities
Pardot score
won/lost %
stage value
a table of opportunities
Additional Dashboard: Einstein Behaviour Scoring - Answer shows factors that Einstein uses
to build scoring model
Marketing Analytics Test Questions All
Solved Correct.
B2B Marketing Analytics Dashboards (Out the box) - Answer 1. Engagement
2. Pipeline
3. Marketing Manager
Additional Dashboards (can be set up with permissions) - Answer 1. Multi-Touch Attribution
2. Account Based Marketing
3. Einstein Behavior Scoring
Engagement Dashboard - Answer shows how primary marketing assets perform & how they
contribute to the sales pipeline and opportunity life-cycle.
Engagement dashboard metrics - Answer List emails, forms, landing pages
Pipeline Dashboard - Answer shows sales funnel from visitor to prospect andwhich assets
and campaigns push the most deals - through looking at WON opportunities
Pipeline dashboard metrics - Answer # of visitors
prospects
marketing qualified leads
open opportunities
closed-won opportunities
velocity figures
Merketing Manager dahsboard - Answer quick look into the health of the business and
which campaigns yield the best results.
From this dashboard., can drill into Engagement and Pipeline dashboard
, Additional Dashboard: Multi-Touch Attribution - Answer Shows the TOP DRIVERS at each
lifecycle stage.
Can filter by: Influence model, Opportunity, Account and more
Brings Pardots marketing asset engagement together with Sales Cloud data (once connected
campaigns is enabled)
Multi-Touch Attribution Dashboard metrics - Answer revenue
total value
total cost
ROI
top channels
revenue by campaign
Additional Dashboard: Account Based Marketing - Answer combines
opportunities
contacts
marketing engagement and
sales activities
Account Based Marketing metrics - Answer pipeline value
# of opportunities
Pardot score
won/lost %
stage value
a table of opportunities
Additional Dashboard: Einstein Behaviour Scoring - Answer shows factors that Einstein uses
to build scoring model
