MKT 3401 MODULE 1-4 QUIZZES QUESTIONS AND
ANSWERS | 2025/2026 UPDATE | WITH COMPLETE
SOLUTION
what is the goal of strategic planning Answer - long run profitability and
growth
a strategy of increasing sales by introducing new products into new markets is
called Answer - diversification
people giving up something in order to receive something else they would
rather have is called a/an Answer - exchange
a marketing strategy that entails attracting new customers to existing products
is Answer - market development
moral principles or values that govern the conduct of an individual or group are
called Answer - ethics
the belief that ppl will buy more goods/services if aggressive sales techniques
are used and that high sales lead to high profits Answer - sales orientation
which factor tends to influence ethical decision making and judgment Answer -
top management actions on ethics
, what percentage of customers consider how companies treat their employees
before considering where to buy or how to stop Answer - 84%
idea tht social and economic justification for an organization's existence is the
satisfaction of the customers wants and needs Answer - marketing concept
a managerial process of creating and maintaining a fit between the
organizational objectives/resources with the evolving market opportunities
Answer - strategic planning
what percent of customers are more likely to consider a company involved in a
worthwhile cause Answer - 76%
what is the development of products designed to minimize negative effects on
the environment Answer - green marketing
argument against social responsibility Answer - spends shareholder money on
environmental initiatives
three objectives of branding Answer - identification, repeat sals, introduction
of new products
describe the warm glow Answer - being socially responsible, concern for the
environment, being a good public servant
name an organization who is a leader in social responsibility Answer -
patagonia
ANSWERS | 2025/2026 UPDATE | WITH COMPLETE
SOLUTION
what is the goal of strategic planning Answer - long run profitability and
growth
a strategy of increasing sales by introducing new products into new markets is
called Answer - diversification
people giving up something in order to receive something else they would
rather have is called a/an Answer - exchange
a marketing strategy that entails attracting new customers to existing products
is Answer - market development
moral principles or values that govern the conduct of an individual or group are
called Answer - ethics
the belief that ppl will buy more goods/services if aggressive sales techniques
are used and that high sales lead to high profits Answer - sales orientation
which factor tends to influence ethical decision making and judgment Answer -
top management actions on ethics
, what percentage of customers consider how companies treat their employees
before considering where to buy or how to stop Answer - 84%
idea tht social and economic justification for an organization's existence is the
satisfaction of the customers wants and needs Answer - marketing concept
a managerial process of creating and maintaining a fit between the
organizational objectives/resources with the evolving market opportunities
Answer - strategic planning
what percent of customers are more likely to consider a company involved in a
worthwhile cause Answer - 76%
what is the development of products designed to minimize negative effects on
the environment Answer - green marketing
argument against social responsibility Answer - spends shareholder money on
environmental initiatives
three objectives of branding Answer - identification, repeat sals, introduction
of new products
describe the warm glow Answer - being socially responsible, concern for the
environment, being a good public servant
name an organization who is a leader in social responsibility Answer -
patagonia
