MKT 3401 EXAM 1 (LSU-KARAM) | KARAM TEST 1 |
QUESTIONS AND ANSWERS | GRADED A+
John Camp's/Kant 4 "keys to being successful" - Have to be able to: Answer - 1.
Market yourself
2. Sell yourself
3. Network (K-now ppl)
4. Maintain Contact (sustain long term relationships)
To be successful: you must have these 5 traits: Answer - C.H.A.S.E.
1. Creative
2. Agressive
3. Enthusiastic
4. Smart
5. Honest/Trustworthy
Companies look for ___ and ____ as some of their core values. Answer - Trust
and Honesty
What do people think and do when they see or hear your name... How do you
develop this? ___ ____ (how you sell yourself) Answer - Personal Branding
What makes you likable?
,- your ____ delivery, and
- your ____ delivery. Answer - - Vocal delivery
- Visual delivery
Vocal delivery is ___% of your emotional impact. Tone, sound like you care. Try
Pausing. Answer - 38%
Visual delivery is ___% of your emotional impact. *Facial Expressions, and your
*____ look* Answer - 55%, Visual = "Default look"
the emotional impact you have on somebody. Answer - Likability
___ _____ are the #1 most critical part of Visual delivery Answer - FACIAL
EXPRESSIONS
Images can be created as quick as ___ of a second. And opinions can be
formulated in only ____ seconds. Answer - 1/24th of a second.
Opinions in 10 seconds.
In sustaining your default look and dealing with others' facial reactions to you,
its important to: Answer - Maintain Poise!
The last 7% of your emotional impact (likability) is your *_____ ____ (or maybe
____ ___). Answer - Verbal Arrangement/Physical Appearance
Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2% appealed to next
level) says most important skill in negotiating is ______. Answer - Listening
, #1 thing IV leagues look for are ___ and ____ skills Answer - Interpersonal and
Communication skills
2nd most critical skill: _____. Interact in a positive way even with differences.
Answer - Teamwork
#3 skill of importance Answer - Honesty (ethical)
#4 characteristic: Answer - Smart
3 types of presenters; Answer - - Show runner
- Neophyte
- Artists
Sensational and Exceptional, can sell anything Answer - show runner
nervous presenter, get it done, effective, MAJORITY of presenters. Answer -
Neophyte
a little different, extreme dress, diff. lifestyles and looks. This can bring a whole
lot of VALUE. Answer - Artist
Personal Brand formula:
___ + ___ + ____ X _____ Answer - Performance + Personality + (Visibility X
Trust)
Performance = Answer - your success
QUESTIONS AND ANSWERS | GRADED A+
John Camp's/Kant 4 "keys to being successful" - Have to be able to: Answer - 1.
Market yourself
2. Sell yourself
3. Network (K-now ppl)
4. Maintain Contact (sustain long term relationships)
To be successful: you must have these 5 traits: Answer - C.H.A.S.E.
1. Creative
2. Agressive
3. Enthusiastic
4. Smart
5. Honest/Trustworthy
Companies look for ___ and ____ as some of their core values. Answer - Trust
and Honesty
What do people think and do when they see or hear your name... How do you
develop this? ___ ____ (how you sell yourself) Answer - Personal Branding
What makes you likable?
,- your ____ delivery, and
- your ____ delivery. Answer - - Vocal delivery
- Visual delivery
Vocal delivery is ___% of your emotional impact. Tone, sound like you care. Try
Pausing. Answer - 38%
Visual delivery is ___% of your emotional impact. *Facial Expressions, and your
*____ look* Answer - 55%, Visual = "Default look"
the emotional impact you have on somebody. Answer - Likability
___ _____ are the #1 most critical part of Visual delivery Answer - FACIAL
EXPRESSIONS
Images can be created as quick as ___ of a second. And opinions can be
formulated in only ____ seconds. Answer - 1/24th of a second.
Opinions in 10 seconds.
In sustaining your default look and dealing with others' facial reactions to you,
its important to: Answer - Maintain Poise!
The last 7% of your emotional impact (likability) is your *_____ ____ (or maybe
____ ___). Answer - Verbal Arrangement/Physical Appearance
Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2% appealed to next
level) says most important skill in negotiating is ______. Answer - Listening
, #1 thing IV leagues look for are ___ and ____ skills Answer - Interpersonal and
Communication skills
2nd most critical skill: _____. Interact in a positive way even with differences.
Answer - Teamwork
#3 skill of importance Answer - Honesty (ethical)
#4 characteristic: Answer - Smart
3 types of presenters; Answer - - Show runner
- Neophyte
- Artists
Sensational and Exceptional, can sell anything Answer - show runner
nervous presenter, get it done, effective, MAJORITY of presenters. Answer -
Neophyte
a little different, extreme dress, diff. lifestyles and looks. This can bring a whole
lot of VALUE. Answer - Artist
Personal Brand formula:
___ + ___ + ____ X _____ Answer - Performance + Personality + (Visibility X
Trust)
Performance = Answer - your success
