PUR3000 - EXAM 1 - FSU QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS) ALREADY
GRADED A+
Definition of PR Ans✓✓✓-Not selling products or services, all about
the organization
-A strategic communication process that is mutually beneficial between
organizations and publics
Organization Ans✓✓✓Corporation, small business, government,
basically all the companies you could work for
Public Ans✓✓✓-Group of people that have something related to the
organization, shared interest
-A group of people that face a situation, realize they are facing an issue,
did something to solve this problem
Internal Public Ans✓✓✓Inside the organization (employees)
External Public Ans✓✓✓Community surrounding the organization
Primary Public Ans✓✓✓Most important to the organization
Secondary Public Ans✓✓✓Second most important (some shared interest
with organization, marginal
,Proponents Ans✓✓✓For an organization
Opponents Ans✓✓✓Against an organization
Uncommitted Ans✓✓✓Not committed to any organization
RACE Ans✓✓✓-Research, Action, Communication, Evaluation
ROSIE Ans✓✓✓Research, Objectives, Strategies, Implementation,
Evaluation
RPIE Ans✓✓✓Research, Planning, Implementation, Evaluation
Management Ans✓✓✓PR is a mediator between management and
publics
Action Ans✓✓✓
Five Principles that Build Long Term Relationships Ans✓✓✓Openness,
two-way communication, consistency, fairness of action, environmental
research and evaluation
, Spinning Ans✓✓✓Twisting message to create appearance of
performance
Traditional Public Ans✓✓✓for example, employees and current
customers
Future Public Ans✓✓✓for example, students and potential customers
Cardinal Rule Ans✓✓✓To never, ever lie
A Good PR Practitioner Ans✓✓✓find the problems, analyze and
transfer the positive message for the publics
Pope Gregory XV Ans✓✓✓1600: church established a college to spread
the word about Catholicism
Samuel Adams Ans✓✓✓Formed Committees of Correspondence to
persuade King George III
Thomas Paine Ans✓✓✓Wrote periodic pamphlets and essays
Amos Kendall Ans✓✓✓The forerunner to today's White House press
secretary
DETAILED ANSWERS (VERIFIED ANSWERS) ALREADY
GRADED A+
Definition of PR Ans✓✓✓-Not selling products or services, all about
the organization
-A strategic communication process that is mutually beneficial between
organizations and publics
Organization Ans✓✓✓Corporation, small business, government,
basically all the companies you could work for
Public Ans✓✓✓-Group of people that have something related to the
organization, shared interest
-A group of people that face a situation, realize they are facing an issue,
did something to solve this problem
Internal Public Ans✓✓✓Inside the organization (employees)
External Public Ans✓✓✓Community surrounding the organization
Primary Public Ans✓✓✓Most important to the organization
Secondary Public Ans✓✓✓Second most important (some shared interest
with organization, marginal
,Proponents Ans✓✓✓For an organization
Opponents Ans✓✓✓Against an organization
Uncommitted Ans✓✓✓Not committed to any organization
RACE Ans✓✓✓-Research, Action, Communication, Evaluation
ROSIE Ans✓✓✓Research, Objectives, Strategies, Implementation,
Evaluation
RPIE Ans✓✓✓Research, Planning, Implementation, Evaluation
Management Ans✓✓✓PR is a mediator between management and
publics
Action Ans✓✓✓
Five Principles that Build Long Term Relationships Ans✓✓✓Openness,
two-way communication, consistency, fairness of action, environmental
research and evaluation
, Spinning Ans✓✓✓Twisting message to create appearance of
performance
Traditional Public Ans✓✓✓for example, employees and current
customers
Future Public Ans✓✓✓for example, students and potential customers
Cardinal Rule Ans✓✓✓To never, ever lie
A Good PR Practitioner Ans✓✓✓find the problems, analyze and
transfer the positive message for the publics
Pope Gregory XV Ans✓✓✓1600: church established a college to spread
the word about Catholicism
Samuel Adams Ans✓✓✓Formed Committees of Correspondence to
persuade King George III
Thomas Paine Ans✓✓✓Wrote periodic pamphlets and essays
Amos Kendall Ans✓✓✓The forerunner to today's White House press
secretary
