MODULE : MNM3709
,MNM3709 Exam
eBook
Contains:
• Questions & Solutions across all
study units.
• Study Notes
,MNM3709 QUESTIONS AND
ANSWERS
, MNM 3709 SELF ASSESSMENT QUESTIONS
STUDY UNIT 1 - THE NATURE OF STRATEGIC MARKETING
1. Identify the various strategy levels in an organisation.
Corporate strategy - The organization's sense of purpose.
Business strategy- Managing a specific division or business unit.
Market strategy - The marketing management's contribution to formulating the business
strategy.
Functional strategy - is equivalent to the marketing strategy.
SG pg 3
2. Explain by means of practical examples the functioning of SBUs
SBUs are distinct businesses set up as units in a larger company to ensure that a certain
product or product line is promoted and handled as though it was an independent business.
SBUs direct their product offering at a particular market and supervise the manufacturing,
distribution and marketing communication with a degree of autonomy.
TB pg 10
An example would be Pick n Pay, they have many SBU’s such as hypermarkets, supermarkets,
family franchise stores, butcheries and financial services.
SG pg 4
3. Explain how strategic marketing management and retail marketing management differ.
Differences Strategic marketing Marketing management
Mission Deals with the actions of the Deals with marketing activities of
SBUs the specific SBU
,MNM3709 Exam
eBook
Contains:
• Questions & Solutions across all
study units.
• Study Notes
,MNM3709 QUESTIONS AND
ANSWERS
, MNM 3709 SELF ASSESSMENT QUESTIONS
STUDY UNIT 1 - THE NATURE OF STRATEGIC MARKETING
1. Identify the various strategy levels in an organisation.
Corporate strategy - The organization's sense of purpose.
Business strategy- Managing a specific division or business unit.
Market strategy - The marketing management's contribution to formulating the business
strategy.
Functional strategy - is equivalent to the marketing strategy.
SG pg 3
2. Explain by means of practical examples the functioning of SBUs
SBUs are distinct businesses set up as units in a larger company to ensure that a certain
product or product line is promoted and handled as though it was an independent business.
SBUs direct their product offering at a particular market and supervise the manufacturing,
distribution and marketing communication with a degree of autonomy.
TB pg 10
An example would be Pick n Pay, they have many SBU’s such as hypermarkets, supermarkets,
family franchise stores, butcheries and financial services.
SG pg 4
3. Explain how strategic marketing management and retail marketing management differ.
Differences Strategic marketing Marketing management
Mission Deals with the actions of the Deals with marketing activities of
SBUs the specific SBU
