BUS 345 MIDTERM UNIT 1-4 EXAMS
WITH COMPLETE SOLUTIONS
Applied Research - ANSWER-Research to solve specific problems
Basic/Pure Research - ANSWER-Research for the sake of knowledge
Cartoon Tests - ANSWER-Fill in text of cartoon
Case Analysis - ANSWER-Review of similar situations
Causal Study - ANSWER-Determines whether one variable effects another
Conclusive Research - ANSWER-Research to provide conclusion on action taken
Concomitant Variation - ANSWER-Degree of causation
Consumer Orientation - ANSWER-Focus on consumer of good
Database Marketing - ANSWER-Using database to create customer profiles
Datamining - ANSWER-Software to find non-obvious patterns
Delphi Method - ANSWER-Data collected from knowledgeable individuals
Depth Interviews - ANSWER-One on one interviews with probing
Descriptive Function - ANSWER-Gather and presenting statements of fact
Descriptive Study - ANSWER-Provides answer of who, what, when, where, why
Diagnostic Function - ANSWER-Explanation of data and actions
Evaluative Research - ANSWER-Research to assess performance
Experience Survey - ANSWER-Survey of experienced individuals
Experiment - ANSWER-Measuring causation
Exploratory Research - ANSWER-Clarifying concepts and understand areas for
improvement
Focus Group Steps - ANSWER-Set environment, Select moderator, conduct, report
WITH COMPLETE SOLUTIONS
Applied Research - ANSWER-Research to solve specific problems
Basic/Pure Research - ANSWER-Research for the sake of knowledge
Cartoon Tests - ANSWER-Fill in text of cartoon
Case Analysis - ANSWER-Review of similar situations
Causal Study - ANSWER-Determines whether one variable effects another
Conclusive Research - ANSWER-Research to provide conclusion on action taken
Concomitant Variation - ANSWER-Degree of causation
Consumer Orientation - ANSWER-Focus on consumer of good
Database Marketing - ANSWER-Using database to create customer profiles
Datamining - ANSWER-Software to find non-obvious patterns
Delphi Method - ANSWER-Data collected from knowledgeable individuals
Depth Interviews - ANSWER-One on one interviews with probing
Descriptive Function - ANSWER-Gather and presenting statements of fact
Descriptive Study - ANSWER-Provides answer of who, what, when, where, why
Diagnostic Function - ANSWER-Explanation of data and actions
Evaluative Research - ANSWER-Research to assess performance
Experience Survey - ANSWER-Survey of experienced individuals
Experiment - ANSWER-Measuring causation
Exploratory Research - ANSWER-Clarifying concepts and understand areas for
improvement
Focus Group Steps - ANSWER-Set environment, Select moderator, conduct, report
