Marketing Multiple Choice Practice Questions With
Complete Solutions
A firm needs to position for competitive advantage. When
compared to overseas universities, UWI should seek to position
itself to the Eastern Caribbean Correct Answers People
A market is Correct Answers The actual and potential buyers of
a good or service.
A marketing information system (MIS) consists of people and
procedures to assess information needs, __________, and help
decision makers analyst and use the information. Correct
Answers Develop the needed information
ABC Company has decided to use mail questionnaires to collect
data. Management recognizes this method has all the following
advantages EXCEPT which one?
A) low cost per respondent
B) more honest answers may given
C) has an average response rate
D) has no interviewer to bias responded' answers Correct
Answers C) has an average response rate
Barney Hopkins has compiled a list of things that make
segments more attractive. Which of the following items should
NOT be on the list?
A) Realitive power of buyers
B) lack of powerful suppliers to control prices
C) few substitute products
, D) competition with superior resources Correct Answers D)
competition with superior resources
Concerns about raw material inputs and the disposal of waste
can be placed under which group of the macro-environmental
factors? Correct Answers Natural / Environment
Dell allows consumers to design their own computer on their
web site. Which market segmentation strategy would this be
categorized under? Correct Answers Micro marketing/complete
segmentation?
Disney world offers package deals for families, whereas Bush
Gardens theme park does not. Which value proposition should
Disneyland use? Correct Answers More for the same
Herbal Essence has found that there are more persons who
shampoo less than once per month that it was originally
believed. In considering consumer behavior, Herbal Essence is
applying which type of segmentation (base)? Correct Answers
Behavioural
If XFactor, the successful maker of fitness equipment for men,
considered introducing a line of fitness equipment for women,
the company would be considering ____. Correct Answers
Market development
In the Boston Consulting Group approach, which type of
business or product line requires the least amount of promotion
and produces substantial profits? Correct Answers Cash Cows
Complete Solutions
A firm needs to position for competitive advantage. When
compared to overseas universities, UWI should seek to position
itself to the Eastern Caribbean Correct Answers People
A market is Correct Answers The actual and potential buyers of
a good or service.
A marketing information system (MIS) consists of people and
procedures to assess information needs, __________, and help
decision makers analyst and use the information. Correct
Answers Develop the needed information
ABC Company has decided to use mail questionnaires to collect
data. Management recognizes this method has all the following
advantages EXCEPT which one?
A) low cost per respondent
B) more honest answers may given
C) has an average response rate
D) has no interviewer to bias responded' answers Correct
Answers C) has an average response rate
Barney Hopkins has compiled a list of things that make
segments more attractive. Which of the following items should
NOT be on the list?
A) Realitive power of buyers
B) lack of powerful suppliers to control prices
C) few substitute products
, D) competition with superior resources Correct Answers D)
competition with superior resources
Concerns about raw material inputs and the disposal of waste
can be placed under which group of the macro-environmental
factors? Correct Answers Natural / Environment
Dell allows consumers to design their own computer on their
web site. Which market segmentation strategy would this be
categorized under? Correct Answers Micro marketing/complete
segmentation?
Disney world offers package deals for families, whereas Bush
Gardens theme park does not. Which value proposition should
Disneyland use? Correct Answers More for the same
Herbal Essence has found that there are more persons who
shampoo less than once per month that it was originally
believed. In considering consumer behavior, Herbal Essence is
applying which type of segmentation (base)? Correct Answers
Behavioural
If XFactor, the successful maker of fitness equipment for men,
considered introducing a line of fitness equipment for women,
the company would be considering ____. Correct Answers
Market development
In the Boston Consulting Group approach, which type of
business or product line requires the least amount of promotion
and produces substantial profits? Correct Answers Cash Cows
