GOOGLE ADS SEARCH CERTIFICATION EXAM
STUDY GUIDE 2026 SOLVED QUESTIONS 100%
CORRECT
◉ What three principles are google ads built around? Answer:
Relevance, control, results
◉ You're a brand manager with an eCommerce retail company. You're
looking to advertise online and measure the volume of sales coming
from your digital campaigns. Which of the following benefits of Google
Ads could help you accomplish your goal? Answer: Results: Use Google
Ads' measurement tools to understand how your campaigns are
performing.
◉ What are the 5 types of google ad campaigns? Answer: Search,
Display, Video, Shopping, and App
◉ Search Campaigns. Answer: Drive action on your site when users are
searching for similar products or services.
◉ Display Campaigns. Answer: Increase brand awareness when users
are browsing content they're interested in online.
,◉ Video Campaigns. Answer: Reach your target audience at scale and
bring your business' story to life.
◉ Shopping Campaigns. Answer: Promote your products, share details
about your inventory, and boost traffic to your online or physical store.
◉ App Campaigns. Answer: With an App campaign, you can increase
engagement, app installs, and even in-app actions, like signing up for a
newsletter or ordering a product.
◉ Bid Limit. Answer: The most you will pay per click for ads in an ad
group
◉ Budget. Answer: average amount that you're comfortable spending
each day on your campaign
◉ Marketing Goal. Answer: the main thing you want to achieve for your
business and can be changed at any time. Search campaign marketing
goals can be set to Sales, Leads, or Website Traffic. (Display, Video, and
App campaigns have additional goals to choose from.)
◉ Web Traffic Campaign Goal. Answer: Get more customers to learn
about your new products.
, ◉ Leads Campaign Goal. Answer: Gather contact details through a
specific signup page.
◉ Sales Campaign Goal. Answer: Encourage customers to complete a
purchase
◉ Components of a Text Ad. Answer: Headline, URL, Description
◉ five match type options for your keywords. Answer: broad match,
modified broad match, phrase match, exact match, and negative
◉ Broad Match (Default). Answer: Broad match shows ads if a keyword
(or any variations like misspellings, synonyms, or related searches) are
included in a user's search terms.
◉ Broad Match Modifier. Answer: Adding a + sign in front of a
keyword turns it into a broad match modifier. This prompts your ads to
appear only if the keyword or its close variations are in any part of the
search terms.
◉ Phrase Match. Answer: Placing quotation marks around the keywords
turns them into phrase match. This prompts your ads to appear only if
the keywords within the quotation marks or close variations of them
match a user's search term.
STUDY GUIDE 2026 SOLVED QUESTIONS 100%
CORRECT
◉ What three principles are google ads built around? Answer:
Relevance, control, results
◉ You're a brand manager with an eCommerce retail company. You're
looking to advertise online and measure the volume of sales coming
from your digital campaigns. Which of the following benefits of Google
Ads could help you accomplish your goal? Answer: Results: Use Google
Ads' measurement tools to understand how your campaigns are
performing.
◉ What are the 5 types of google ad campaigns? Answer: Search,
Display, Video, Shopping, and App
◉ Search Campaigns. Answer: Drive action on your site when users are
searching for similar products or services.
◉ Display Campaigns. Answer: Increase brand awareness when users
are browsing content they're interested in online.
,◉ Video Campaigns. Answer: Reach your target audience at scale and
bring your business' story to life.
◉ Shopping Campaigns. Answer: Promote your products, share details
about your inventory, and boost traffic to your online or physical store.
◉ App Campaigns. Answer: With an App campaign, you can increase
engagement, app installs, and even in-app actions, like signing up for a
newsletter or ordering a product.
◉ Bid Limit. Answer: The most you will pay per click for ads in an ad
group
◉ Budget. Answer: average amount that you're comfortable spending
each day on your campaign
◉ Marketing Goal. Answer: the main thing you want to achieve for your
business and can be changed at any time. Search campaign marketing
goals can be set to Sales, Leads, or Website Traffic. (Display, Video, and
App campaigns have additional goals to choose from.)
◉ Web Traffic Campaign Goal. Answer: Get more customers to learn
about your new products.
, ◉ Leads Campaign Goal. Answer: Gather contact details through a
specific signup page.
◉ Sales Campaign Goal. Answer: Encourage customers to complete a
purchase
◉ Components of a Text Ad. Answer: Headline, URL, Description
◉ five match type options for your keywords. Answer: broad match,
modified broad match, phrase match, exact match, and negative
◉ Broad Match (Default). Answer: Broad match shows ads if a keyword
(or any variations like misspellings, synonyms, or related searches) are
included in a user's search terms.
◉ Broad Match Modifier. Answer: Adding a + sign in front of a
keyword turns it into a broad match modifier. This prompts your ads to
appear only if the keyword or its close variations are in any part of the
search terms.
◉ Phrase Match. Answer: Placing quotation marks around the keywords
turns them into phrase match. This prompts your ads to appear only if
the keywords within the quotation marks or close variations of them
match a user's search term.
