Case Notes/Answers
Grupo Bimbo by Jordan Siegel
Discussion Questions:
1. How would you propose to address the challenges that Grupo Bimbo faces in Brazil? Be
specific about which actions you would take and which problems those actions would solve.
2. How would you propose to address the challenges that Grupo Bimbo faces in the United
States? Be specific about which actions you would take and which problems those actions
would solve.
3. Should Grupo Bimbo be going to China? Why, or why not? If Grupo Bimbo continues its
expansion in China, what (if anything) would you change about their strategy there?
, Grupo Bimbo by Jordan Siegel
Assignment Questions
1. How would you propose to address the challenges that Grupo Bimbo faces in Brazil? Be
specific about which actions you would take and which problems those actions would solve.
2. How would you propose to address the challenges that Grupo Bimbo faces in the United
States? Be specific about which actions you would take and which problems those actions
would solve.
3. Should Grupo Bimbo be going to China? Why, or why not? If Grupo Bimbo continues its
expansion in China, what (if anything) would you change about their strategy there?
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Grupo Bimbo by Jordan Siegel
Discussion Questions:
1. How would you propose to address the challenges that Grupo Bimbo faces in Brazil? Be
specific about which actions you would take and which problems those actions would solve.
2. How would you propose to address the challenges that Grupo Bimbo faces in the United
States? Be specific about which actions you would take and which problems those actions
would solve.
3. Should Grupo Bimbo be going to China? Why, or why not? If Grupo Bimbo continues its
expansion in China, what (if anything) would you change about their strategy there?
, Grupo Bimbo by Jordan Siegel
Assignment Questions
1. How would you propose to address the challenges that Grupo Bimbo faces in Brazil? Be
specific about which actions you would take and which problems those actions would solve.
2. How would you propose to address the challenges that Grupo Bimbo faces in the United
States? Be specific about which actions you would take and which problems those actions
would solve.
3. Should Grupo Bimbo be going to China? Why, or why not? If Grupo Bimbo continues its
expansion in China, what (if anything) would you change about their strategy there?
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