Case Notes/Answers
Grolsch Growing Globally, Pankaj Ghemawat, Jordan
Mitchell
Discussion Questions:
1. Why did Grolsch globalize, and how well has it performed internationally?
2. What are the key elements and limitations of its emphasis on adaptation, in particular?
3. What lessons does Grolsch’s history afford about where to compete? What, specifically, do
you think about the MABA process?
4. What lessons does Grolsch’s history suggest about how to compete in the markets targeted—
particularly about modes of entry?
5. What other changes would you suggest to Grolsch's historical strategy?
6. Will the merger with SABMiller add value—or will it be a win-lose deal?
, Assignment Questions
1. Why did Grolsch globalize, and how well has it performed internationally?
2. What are the key elements and limitations of its emphasis on adaptation, in particular?
3. What lessons does Grolsch’s history afford about where to compete? What, specifically, do
you think about the MABA process?
4. What lessons does Grolsch’s history suggest about how to compete in the markets targeted—
particularly about modes of entry?
5. What other changes would you suggest to Grolsch's historical strategy?
6. Will the merger with SABMiller add value—or will it be a win-lose deal?
Teaching Objectives
This case is intended as an introductory lesson to illustrate how a company develops and executes
its global strategy. It affords instructors the opportunity to raise the following questions and
introduce students to relevant frameworks:
1. Why expand across borders? (ADDING Value scorecard)
2. Where should the company target its efforts? (CAGE Framework)
________________________________________________________________________________________________________________
Grolsch Growing Globally, Pankaj Ghemawat, Jordan
Mitchell
Discussion Questions:
1. Why did Grolsch globalize, and how well has it performed internationally?
2. What are the key elements and limitations of its emphasis on adaptation, in particular?
3. What lessons does Grolsch’s history afford about where to compete? What, specifically, do
you think about the MABA process?
4. What lessons does Grolsch’s history suggest about how to compete in the markets targeted—
particularly about modes of entry?
5. What other changes would you suggest to Grolsch's historical strategy?
6. Will the merger with SABMiller add value—or will it be a win-lose deal?
, Assignment Questions
1. Why did Grolsch globalize, and how well has it performed internationally?
2. What are the key elements and limitations of its emphasis on adaptation, in particular?
3. What lessons does Grolsch’s history afford about where to compete? What, specifically, do
you think about the MABA process?
4. What lessons does Grolsch’s history suggest about how to compete in the markets targeted—
particularly about modes of entry?
5. What other changes would you suggest to Grolsch's historical strategy?
6. Will the merger with SABMiller add value—or will it be a win-lose deal?
Teaching Objectives
This case is intended as an introductory lesson to illustrate how a company develops and executes
its global strategy. It affords instructors the opportunity to raise the following questions and
introduce students to relevant frameworks:
1. Why expand across borders? (ADDING Value scorecard)
2. Where should the company target its efforts? (CAGE Framework)
________________________________________________________________________________________________________________
