Marketing Management, 4th Edition TEST BANK By Mark Johnston Greg Marshall, Verified Chapter's 1 - 14, Complete Newest Version

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Marketing Management 4th EditionMark Johnston Greg Marshall
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Chapter 1 xt




Student name: xt



TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A commonly held misconception about marketing is that it is all about advertising and
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selling.
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⊚ x t true
⊚ x t false

Question Details xt


AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation
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Learning Objective : 01-xt xt xt


01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
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keting Management Defined
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Bloom's : Remember Diffi
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culty : 1 Easy Gradable :
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automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketing
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department.
2) xt


⊚ x t true
⊚ x t false

Question Details xt


AACSB : Analytical Thinking Accessib
xt xt xt xt


ility : Keyboard Navigation Bloom's : U
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nderstand
Difficulty : 2 Medium xt xt xt


Learning Objective : 01-xt xt xt


01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
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keting Management Defined
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Gradable : automatic xt xt


Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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, 3) The American Marketing Association defines marketing as “the activity, set of institutions,
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and processes for creating, communicating, delivering, and exchanging offerings that have
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value for customers, clients, partners, and society at large.”
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3) xt


⊚ x t true
⊚ x t false

Question Details xt


AACSB : Analytical Thinking Accessib
xt xt xt xt


ility : Keyboard Navigation
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Topic : Marketing and Marketing Management Defined
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Bloom's : Remember
t xt xt


Difficulty : 1 Easy xt xt xt


Learning Objective : 01- xt xt xt


02 Define what marketing and marketing management really are and how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
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has only two business functions: marketing and innovation.
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4) xt


⊚ x t true
⊚ x t false

Question Details xt


AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation Bloom's : R
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emember
Difficulty : 1 Easy xt xt xt


Topic : The Concept of Customer Value
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Learning Objective : 01- xt xt xt


02 Define what marketing and marketing management really are and how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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5) xt


⊚ true x t



⊚ false x t




Question Details xt


Accessibility : Keyboard Navigation Blo xt xt xt xt


om's : Understand
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Difficulty : 2 Medium xt xt xt


Topic : Marketing and Marketing Management Defined
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Learning Objective : 01- xt xt xt


02 Define what marketing and marketing management really are and how they con AACSB : Ethics
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Gradable : automatic xt xt


Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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