Coms 101 (2025) – Communication
Theory & Application Review Guide
Audience Demographics - correct answers ✔✔General characteristics of listeners, including age,
gender, education, sociocultural background, and group affiliations.
Audience Dynamics - correct answers ✔✔The beliefs, attitudes, values, and motives that
influence the behavior of listeners.
Preliminary Tuning Effect - correct answers ✔✔The effect of previous speeches or other
situational factors in predisposing an audience to respond positively or negatively to a speech.
Epistemology - correct answers ✔✔Study of knowledge
Rhetoric - correct answers ✔✔The art and science of public speaking
Persuasion - correct answers ✔✔The art and science of moving others to action through public
speaking
Catherine kariuki
, Argumentation Theory - correct answers ✔✔The study of the rhetorical/persuasive process of
advancing, supporting, and critiquing claims
Claim - correct answers ✔✔A statement with support (logos, pathos, ethos, mythos)
Instrumental Values - correct answers ✔✔How one reaches their terminal values/ultimate goals
(honesty---world peace)
Terminal Values - correct answers ✔✔One's ultimate goals (world peace, freedom)
Attitude - correct answers ✔✔Predisposition to action
Core Values - correct answers ✔✔Highly resistant to persuasion
Dogmatic - correct answers ✔✔Ignorant, not open to outside consideration/thought
Refutation By Fallacy - correct answers ✔✔Refuting an opposing argument by pointing out
logical weaknesses in their argument
Mind Mapping - correct answers ✔✔Changes customary patterns of thinking to encourage
creative exploration
Catherine kariuki
Theory & Application Review Guide
Audience Demographics - correct answers ✔✔General characteristics of listeners, including age,
gender, education, sociocultural background, and group affiliations.
Audience Dynamics - correct answers ✔✔The beliefs, attitudes, values, and motives that
influence the behavior of listeners.
Preliminary Tuning Effect - correct answers ✔✔The effect of previous speeches or other
situational factors in predisposing an audience to respond positively or negatively to a speech.
Epistemology - correct answers ✔✔Study of knowledge
Rhetoric - correct answers ✔✔The art and science of public speaking
Persuasion - correct answers ✔✔The art and science of moving others to action through public
speaking
Catherine kariuki
, Argumentation Theory - correct answers ✔✔The study of the rhetorical/persuasive process of
advancing, supporting, and critiquing claims
Claim - correct answers ✔✔A statement with support (logos, pathos, ethos, mythos)
Instrumental Values - correct answers ✔✔How one reaches their terminal values/ultimate goals
(honesty---world peace)
Terminal Values - correct answers ✔✔One's ultimate goals (world peace, freedom)
Attitude - correct answers ✔✔Predisposition to action
Core Values - correct answers ✔✔Highly resistant to persuasion
Dogmatic - correct answers ✔✔Ignorant, not open to outside consideration/thought
Refutation By Fallacy - correct answers ✔✔Refuting an opposing argument by pointing out
logical weaknesses in their argument
Mind Mapping - correct answers ✔✔Changes customary patterns of thinking to encourage
creative exploration
Catherine kariuki
