Social Media Certification test study
Exam comprehensive questions and
verified answers 2026
If a company posts 16 pieces of educational, informative, or entertaining content
and four pieces of promotional content in one month, what rule is being followed?
A. the rule of thirds
B. the 80-20 rule
C. the rule of balance
D. the 50-50 rule - Correct answer-B. the 80-20 rule
If a bicycle company creates and shares a blog post about the best mountain biking
trails in America, what form of marketing is being used?
A. PPC advertising
B. web optimization
C. content marketing
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,D. outbound marketing - Correct answer-C. content marketing
If a company shares a link to its Facebook account on an Instagram post, what
marketing approach is being used?
A. cross promotion
B. search engine optimization
C. PPC advertising
D. outbound marketing - Correct answer-A. cross promotion
________ is the simulation of human intelligence processes by machines,
especially computer systems.
A. artificial intelligence
B. search engine optimization
C. targeted audience
D. boosting - Correct answer-A. artificial intelligence
Content Marketing is _______________.
A. the act of submitting public relations materials to media outlets to inform target
audiences about events, product launches, updates, etc.
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,B. The act of asking influencers to share links to product pages, to share reviews of
products, to write blogs or create videos about products, etc. to acquire a target
audience
C. A technique used by customer service representatives on social media platforms
that allows them to respond and react to issues in a professional manner
D. The act of creating and distributing valuable, relevant, and consistent material to
attract and acquire a target audience - Correct answer-D. The act of creating and
distributing valuable, relevant, and consistent material to attract and acquire a
target audience
Which of the following is an example of a SMART goal?
A. Improve customer retention rate by 5 percent by March 15 by responding to
every social media mention within 15 minutes during all business hours
B. Increase sales by the end of the month by making more calls, posting more
frequently on social media, and sending more emails
C. Increase brand awareness by liking more photos on Instagram and writing
longer captions for all social media posts
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, D. Improve brand sentiment in two weeks by paying to promote Facebook posts
that have to do with charitable efforts - Correct answer-A. Improve customer
retention rate by 5 percent by March 15 by responding to every social media
mention within 15 minutes during all business hours
When were social media sites first introduced?
A. 2010
B. 1997
C. 1990
D. 2003 - Correct answer-D. 2003
In reference to social media marketing, which of the following is an example of
organic content?
A. A video a company pays to promote on Facebook
B. A PPC ad that appears at the top of search engine results
C. An image a company creates and shares on Instagram
D. A product review that a paid influencer posts on YouTube - Correct answer-C.
An image a company creates and shares on Instagram
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Exam comprehensive questions and
verified answers 2026
If a company posts 16 pieces of educational, informative, or entertaining content
and four pieces of promotional content in one month, what rule is being followed?
A. the rule of thirds
B. the 80-20 rule
C. the rule of balance
D. the 50-50 rule - Correct answer-B. the 80-20 rule
If a bicycle company creates and shares a blog post about the best mountain biking
trails in America, what form of marketing is being used?
A. PPC advertising
B. web optimization
C. content marketing
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,D. outbound marketing - Correct answer-C. content marketing
If a company shares a link to its Facebook account on an Instagram post, what
marketing approach is being used?
A. cross promotion
B. search engine optimization
C. PPC advertising
D. outbound marketing - Correct answer-A. cross promotion
________ is the simulation of human intelligence processes by machines,
especially computer systems.
A. artificial intelligence
B. search engine optimization
C. targeted audience
D. boosting - Correct answer-A. artificial intelligence
Content Marketing is _______________.
A. the act of submitting public relations materials to media outlets to inform target
audiences about events, product launches, updates, etc.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
,B. The act of asking influencers to share links to product pages, to share reviews of
products, to write blogs or create videos about products, etc. to acquire a target
audience
C. A technique used by customer service representatives on social media platforms
that allows them to respond and react to issues in a professional manner
D. The act of creating and distributing valuable, relevant, and consistent material to
attract and acquire a target audience - Correct answer-D. The act of creating and
distributing valuable, relevant, and consistent material to attract and acquire a
target audience
Which of the following is an example of a SMART goal?
A. Improve customer retention rate by 5 percent by March 15 by responding to
every social media mention within 15 minutes during all business hours
B. Increase sales by the end of the month by making more calls, posting more
frequently on social media, and sending more emails
C. Increase brand awareness by liking more photos on Instagram and writing
longer captions for all social media posts
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
, D. Improve brand sentiment in two weeks by paying to promote Facebook posts
that have to do with charitable efforts - Correct answer-A. Improve customer
retention rate by 5 percent by March 15 by responding to every social media
mention within 15 minutes during all business hours
When were social media sites first introduced?
A. 2010
B. 1997
C. 1990
D. 2003 - Correct answer-D. 2003
In reference to social media marketing, which of the following is an example of
organic content?
A. A video a company pays to promote on Facebook
B. A PPC ad that appears at the top of search engine results
C. An image a company creates and shares on Instagram
D. A product review that a paid influencer posts on YouTube - Correct answer-C.
An image a company creates and shares on Instagram
©COPYRIGHT 2025, ALL RIGHTS RESERVED 4
