lOMoARcPSD|51776212
MNL2601 EXAM PACK
A+
EXAMS AND ALL COURSE
SUMMARISED NOTES
, lOMoARcPSD|51776212
1. Leadership, power and influence
In its simplest form, a leader is one who lead
Second, the definition implies that the leader is in front, determining the direction and setting
the pace for others to follow.
The third implication is that a leader need not only be an individual, it can be a group, an
organisation, an industry, a political party or even a country. Vodacom a leader in the cellular
industry.
“Leadership is a process whereby an individual influences a group of individuals to achieve a common goal.”
We see that influence is a key element – the individual needs the ability to influence his/her followers,
to motivate and enable them to contribute to the success of the organisation
1.1. THE NATURE OF LEADERSHIP
1.1.1. Table 1.1: Four approaches to leadership -GRINT
Key
Approach question Description
Leadership as WHO This approach asks the question: “Is
vested in a it WHO leaders are that makes
person them
leaders?”
Leadership as a HOW This approach asks the question: “Is it
process HOW leaders get things done that
makes them
leaders?”
Leadership as a WHERE This approach asks the question: “Is it
position WHERE leaders operate that makes
them
leaders?”
Leadership WHAT This approach asks the question: “Is it
based WHAT leaders achieve that makes them
on results leaders?”
1.2. LEADERSHIP AND POWER
Whenever there are relationships between people, power is present
• “Power is the product of the position that a person holds in an organisation”
• “The ability to mobilize resources to get things done”
• “The absolute capacity of an individual to influence the behaviour or attitudes
of one or more designated target persons at a given point in time.
Chapter 12 Marketing management.doc 1
MNL2601 EXAM PACK
A+
EXAMS AND ALL COURSE
SUMMARISED NOTES
, lOMoARcPSD|51776212
1. Leadership, power and influence
In its simplest form, a leader is one who lead
Second, the definition implies that the leader is in front, determining the direction and setting
the pace for others to follow.
The third implication is that a leader need not only be an individual, it can be a group, an
organisation, an industry, a political party or even a country. Vodacom a leader in the cellular
industry.
“Leadership is a process whereby an individual influences a group of individuals to achieve a common goal.”
We see that influence is a key element – the individual needs the ability to influence his/her followers,
to motivate and enable them to contribute to the success of the organisation
1.1. THE NATURE OF LEADERSHIP
1.1.1. Table 1.1: Four approaches to leadership -GRINT
Key
Approach question Description
Leadership as WHO This approach asks the question: “Is
vested in a it WHO leaders are that makes
person them
leaders?”
Leadership as a HOW This approach asks the question: “Is it
process HOW leaders get things done that
makes them
leaders?”
Leadership as a WHERE This approach asks the question: “Is it
position WHERE leaders operate that makes
them
leaders?”
Leadership WHAT This approach asks the question: “Is it
based WHAT leaders achieve that makes them
on results leaders?”
1.2. LEADERSHIP AND POWER
Whenever there are relationships between people, power is present
• “Power is the product of the position that a person holds in an organisation”
• “The ability to mobilize resources to get things done”
• “The absolute capacity of an individual to influence the behaviour or attitudes
of one or more designated target persons at a given point in time.
Chapter 12 Marketing management.doc 1
