MKT 300 Final Exam Questions and Answers Already Passed
The supply chain includes
a)producers, wholesalers, and retailers.
b)suppliers, producers, intermediaries, and customers. c)suppliers and suppliers' suppliers.
d)all entities that facilitate product distribution.
e)buyers, seller, marketing intermediaries, and agents. - d) all entities that facilitate product
distribution
most marketing channels have marketing intermediaries. A marketing intermediary's role is to
a)link wholesalers to other wholesalers.
b)link producers to other middlemen or to consumers.
c)always sell products to wholesalers.
d)not take title to products. always sell products to retailers. - b) link producers to other
middlemen or consumers
3. Which of the following supply chain activities refers to the total set of managerial activities
used by an organization to transform resource inputs into products, services, or both?
a) Channel management
b) Logistics management
c) Operations management d) Supply management
e) Marketing management - c) operations management
A(n) ________ is an independent businessperson who does not take title to the goods, sells
complementary products of several producers in assigned territories and is compensated
through commissions.
a) merchant wholesaler
b) broker
c) industrial distributor
,d) manufacturers' agent
e) merchandiser - d) manufacturers agent
Dell laptops and desktops are some of the most favored computer products both in and outside
the United States. The firm sells to individual buyers directly while offering the option of
customizing their computers to suit customer requirements. It also markets its laptop and
desktop range through company-owned stores as well as via retail outlets such as Best Buy.
This distribution strategy used by Dell through multiple marketing channels is known as:
a) just-in-time strategy.
b) dual distribution.
c) strategic channel alliance.
d) personal selling.
e) exclusive distribution. - b) dual distribution
What type of utility is created in this case? An ATM machine is installed inside the premises of a
shopping mall for the benefit of those customers who run out of cash while shopping there.
A)Ownership utility
B)Possession utility
C)Form utility
D)Place utility - d) Place utility
An agreement in which the products of one organization are distributed through the marketing
channel of another organization is called ___
a)dual distribution.
b)marketing intermediation.
C)channel conflict.
D)a strategic channel alliance. - d) a strategic channel alliance
What is the most common type of market coverage for cigarettes?
a) intensive
b)general
, c)exclusive
d)selective - a) intensive
When only one outlet in a relatively large geographic area is used to distribute a product that is
consumed over a long period of time, a(n) ___________ channel arrangement is developed.
a) intensive
b)general
c)exclusive
d)selective
e)physical - c) exclusive
Transportation is the least expensive distribution function.
a) true
b)false - b)false
An arrangement where a product forbids an intermediary to carry products made by competing
manufacturers is called __.
a)exclusive distribution.
b)exclusive dealing.
c)a tying agreement.
d)refusal to deal. - b) exclusive dealing
The contracting of physical distribution tasks to third parties who do not have managerial
authority within the marketing channel is known as _____.
a) outsourcing
b)telecommuting
c)exclusive dealing
d) horizontal integration - a) outsourcing
Under which of the following circumstances do courts rule tying agreements as illegal?
The supply chain includes
a)producers, wholesalers, and retailers.
b)suppliers, producers, intermediaries, and customers. c)suppliers and suppliers' suppliers.
d)all entities that facilitate product distribution.
e)buyers, seller, marketing intermediaries, and agents. - d) all entities that facilitate product
distribution
most marketing channels have marketing intermediaries. A marketing intermediary's role is to
a)link wholesalers to other wholesalers.
b)link producers to other middlemen or to consumers.
c)always sell products to wholesalers.
d)not take title to products. always sell products to retailers. - b) link producers to other
middlemen or consumers
3. Which of the following supply chain activities refers to the total set of managerial activities
used by an organization to transform resource inputs into products, services, or both?
a) Channel management
b) Logistics management
c) Operations management d) Supply management
e) Marketing management - c) operations management
A(n) ________ is an independent businessperson who does not take title to the goods, sells
complementary products of several producers in assigned territories and is compensated
through commissions.
a) merchant wholesaler
b) broker
c) industrial distributor
,d) manufacturers' agent
e) merchandiser - d) manufacturers agent
Dell laptops and desktops are some of the most favored computer products both in and outside
the United States. The firm sells to individual buyers directly while offering the option of
customizing their computers to suit customer requirements. It also markets its laptop and
desktop range through company-owned stores as well as via retail outlets such as Best Buy.
This distribution strategy used by Dell through multiple marketing channels is known as:
a) just-in-time strategy.
b) dual distribution.
c) strategic channel alliance.
d) personal selling.
e) exclusive distribution. - b) dual distribution
What type of utility is created in this case? An ATM machine is installed inside the premises of a
shopping mall for the benefit of those customers who run out of cash while shopping there.
A)Ownership utility
B)Possession utility
C)Form utility
D)Place utility - d) Place utility
An agreement in which the products of one organization are distributed through the marketing
channel of another organization is called ___
a)dual distribution.
b)marketing intermediation.
C)channel conflict.
D)a strategic channel alliance. - d) a strategic channel alliance
What is the most common type of market coverage for cigarettes?
a) intensive
b)general
, c)exclusive
d)selective - a) intensive
When only one outlet in a relatively large geographic area is used to distribute a product that is
consumed over a long period of time, a(n) ___________ channel arrangement is developed.
a) intensive
b)general
c)exclusive
d)selective
e)physical - c) exclusive
Transportation is the least expensive distribution function.
a) true
b)false - b)false
An arrangement where a product forbids an intermediary to carry products made by competing
manufacturers is called __.
a)exclusive distribution.
b)exclusive dealing.
c)a tying agreement.
d)refusal to deal. - b) exclusive dealing
The contracting of physical distribution tasks to third parties who do not have managerial
authority within the marketing channel is known as _____.
a) outsourcing
b)telecommuting
c)exclusive dealing
d) horizontal integration - a) outsourcing
Under which of the following circumstances do courts rule tying agreements as illegal?
