COM3705 Assignment 3 PORTFOLIO (DETAILED ANSWERS) Semester 2 2025 - DISTINCTION GUARANTEED

COM3705 Assignment 3 PORTFOLIO (DETAILED ANSWERS) Semester 2 2025 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references ,... COM3705: INTERNATIONAL COMMUNICATION ASSIGNMENT 3 (EXAM PORTFOLIO) SEMESTER 2 2025 Examiners: Mrs M van der Walt Ehlers & Mr D Mtimbani Second Examiner: Ms CP Moncho External Examiner: Dr L van der Walt INSTRUCTIONS This exam portfolio consists of two questions. Please structure the portfolio as you would any assignment. In other words, you should have a title page followed by the Table of Contents. Your portfolio should conclude with a List of Sources consulted. You DO NOT have to include a general introduction and conclusion for the portfolio as a whole. Only answer what is asked in the questions. Please adhere to all the Technical Presentation Requirements (see CMNALLE/301). NO PLAGIARISM (i.e. copying and pasting directly from sources – even if you provide an intext reference) will be tolerated. The unethical use of AI-generated text (for example, ChatGPT, or a synonymiser) is strictly forbidden and will result in NO MARKS. QUESTION 1: INTERNATIONAL RELATIONS (45) Read the following article SA PRESIDENT HOPEFUL OVER PROGRESS IN US RELATIONS South Africa's (SA) President Cyril Ramaphosa says he is hopeful about progress in the country’s relations with the United States (US) Speaking to SABC News Political Editor, Mzwandile Mbeje, Ramaphosa noted improved communication channels, especially since trade talks have begun to address recent US tariff increases. Although US President, Donald Trump said he will not attend the Johannesburg G20 Summit in November, Ramaphosa says he has invited him to accept the G20 presidency handover in person. ―We do believe that the fact that formal negotiations have now started, and it's no longer tweets and social media messages. It's now formal negotiations. People are in the white house talking about important issues of trade and all that. That, for us, is a great advance. It’s a great progress forward, and we are hoping that those discussions will be well-concluded,‖ Ramaphosa said. Consult the following prescribed readings: · Achieng, AJ, Kiamba, A & Kagwanja, P. 2024. Reconsidering opportunities and approaches in the practice of public diplomacy. Journal of African Foreign Affairs 11(1):73-93. · Knowska, W. 2021. The role of social media in contemporary international politics. Alcumena Interdisciplinary Journal 3(7):13-20. · Mutisya, M, Maluki, P & Adar, K. 2024. The role of digital diplomacy in advancing foreign policy in Africa: The case of Kenya and South Africa. Journal of African Foreign Affairs 11(3):23-48. · Sayin, FM & Sayin, BA. 2013. Old and new diplomacy and the role of social media. The International Journal of Economic and Social Research 9 (1):15-30. In light of the above article, and the prescribed readings (including your Study Guide), write an essay that must include the following points: QUESTION 2 INTERNATIONAL COMMUNICATION MEDIA (45 marks) The advent of international radio broadcasting revolutionised the dissemination of information and entertainment, creating a global platform for cultural exchange. As radio continues to evolve internationally, its relationship with the film industry—one of the most dynamic and rapidly growing entertainment sectors—becomes increasingly significant too. In light of the above, write an essay on the developments in international radio broadcasting and film. You need to refer to the following prescribed readings by incorporating relevant information in your essay:  Study Unit 3: International Communication Media  Ahuja, V. 2021. Transforming the Media and entertainment Industry: Cases From the Social Media Marketing world. Journal of Cases on Information Technology, 23(4):1-17.  Anyanwu, C. 2022. Nollywood and the national question. Quarterly Review of Film and Television, 39(4):799-814.  Endong, FPC. 2018. Cinema globalization and nation branding: an exploration of the impact of Nollywood on the Nigerian image crisis. Journal of Globalization Studies, 9(1):77-90.  Joao de Santos, VM. 2021. The current state and trends of the development of digital teleradio broadcasting systems in the world. Synchroinfo Journal, 1(7):17-23 Your essay should address the following key areas: COM3705/201/2/2018 7 1.5 Discuss how global news agencies influence the content of international news. (10) For this question, you you had to provide a theoretical discussion on the role of international media agencies. Your discussion could have been enhanced by other sources. Tutorial Letter 501 (pages 118–126) is helpful to provide basic insight into tackling this question. Your discussion would have been enhanced if you incorporated a brief theoretical discussion on the content of international news and then expanded on this by briefly outlining how this content is influenced by global news agencies. QUESTION 2 [25] You work at a local or national media company or conglomerate of your choice. Your employers are concerned about the influence of international flows in the media industry. You have been asked to conduct research and write an article on the concept of media imperialism in relation to the media industry in your country and to publish the article in an academic journal. Write a publishable article in which you explore the concept of media imperialism. Discuss the positive and negative effects of media imperialism in your country. Limit your examples to one media industry in your country (film, news, television programming, books, music, the internet, etc.). Because this is an academic article, it should be theoretically grounded. Conclude your article by debating whether the ideas about media imperialism are still relevant in the current news media environment 1.1 Introduction (2½) 1.2 Define social media and provide an example of social media that the United States of America used to share information about the increase in tariffs on South Africa. (10) 1.3 In which situations can the government or the president use social media platforms to share important information and provide practical examples? Explain whether it was appropriate for President Donald Trump to share information about new tariffs via social media. (10) 1.4 Considering the news article provided, critically discuss the term that describes the formal channel of communication in which representatives of two countries meet to discuss their relations. Your discussion can include the types of communication channels and practical examples of these communications. (20)Developments in international radio broadcasting and their influence on radio broadcasting as we know it today (10) 2.3 Prominent international radio broadcasting stations and their impact (10) 2.4 How film has transformed the entertainment industry (10) 2.5 The impact of Nollywood on Nigeria COM3705: INTERNATIONAL COMMUNICATION ASSIGNMENT 3 (EXAM PORTFOLIO) SEMESTER 2 2025 Examiners: Mrs M van der Walt Ehlers & Mr D Mtimbani Second Examiner: Ms CP Moncho External Examiner: Dr L van der Walt INSTRUCTIONS This exam portfolio consists of two questions. Please structure the portfolio as you would any assignment. In other words, you should have a title page followed by the Table of Contents. Your portfolio should conclude with a List of Sources consulted. You DO NOT have to include a general introduction and conclusion for the portfolio as a whole. Only answer what is asked in the questions. Please adhere to all the Technical Presentation Requirements (see CMNALLE/301). NO PLAGIARISM (i.e. copying and pasting directly from sources – even if you provide an intext reference) will be tolerated. The unethical use of AI-generated text (for example, ChatGPT, or a synonymiser) is strictly forbidden and will result in NO MARKS. QUESTION 1: INTERNATIONAL RELATIONS (45) Read the following article SA PRESIDENT HOPEFUL OVER PROGRESS IN US RELATIONS South Africa's (SA) President Cyril Ramaphosa says he is hopeful about progress in the country’s relations with the United States (US) Speaking to SABC News Political Editor, Mzwandile Mbeje, Ramaphosa noted improved communication channels, especially since trade talks have begun to address recent US tariff increases. Although US President, Donald Trump said he will not attend the Johannesburg G20 Summit in November, Ramaphosa says he has invited him to accept the G20 presidency handover in person. ―We do believe that the fact that formal negotiations have now started, and it's no longer tweets and social media messages. It's now formal negotiations. People are in the white house talking about important issues of trade and all that. That, for us, is a great advance. It’s a great progress forward, and we are hoping that those discussions will be well-concluded,‖ Ramaphosa said. Consult the following prescribed readings: · Achieng, AJ, Kiamba, A & Kagwanja, P. 2024. Reconsidering opportunities and approaches in the practice of public diplomacy. Journal of African Foreign Affairs 11(1):73-93. · Knowska, W. 2021. The role of social media in contemporary international politics. Alcumena Interdisciplinary Journal 3(7):13-20. · Mutisya, M, Maluki, P & Adar, K. 2024. The role of digital diplomacy in advancing foreign policy in Africa: The case of Kenya and South Africa. Journal of African Foreign Affairs 11(3):23-48. · Sayin, FM & Sayin, BA. 2013. Old and new diplomacy and the role of social media. The International Journal of Economic and Social Research 9 (1):15-30. In light of the above article, and the prescribed readings (including your Study Guide), write an essay that must include the following points: QUESTION 2 INTERNATIONAL COMMUNICATION MEDIA (45 marks) The advent of international radio broadcasting revolutionised the dissemination of information and entertainment, creating a global platform for cultural exchange. As radio continues to evolve internationally, its relationship with the film industry—one of the most dynamic and rapidly growing entertainment sectors—becomes increasingly significant too. In light of the above, write an essay on the developments in international radio broadcasting and film. You need to refer to the following prescribed readings by incorporating relevant information in your essay:  Study Unit 3: International Communication Media  Ahuja, V. 2021. Transforming the Media and entertainment Industry: Cases From the Social Media Marketing world. Journal of Cases on Information Technology, 23(4):1-17.  Anyanwu, C. 2022. Nollywood and the national question. Quarterly Review of Film and Television, 39(4):799-814.  Endong, FPC. 2018. Cinema globalization and nation branding: an exploration of the impact of Nollywood on the Nigerian image crisis. Journal of Globalization Studies, 9(1):77-90.  Joao de Santos, VM. 2021. The current state and trends of the development of digital teleradio broadcasting systems in the world. Synchroinfo Journal, 1(7):17-23 Your essay should address the following key areas: COM3705/201/2/2018 7 1.5 Discuss how global news agencies influence the content of international news. (10) For this question, you you had to provide a theoretical discussion on the role of international media agencies. Your discussion could have been enhanced by other sources. Tutorial Letter 501 (pages 118–126) is helpful to provide basic insight into tackling this question. Your discussion would have been enhanced if you incorporated a brief theoretical discussion on the content of international news and then expanded on this by briefly outlining how this content is influenced by global news agencies. QUESTION 2 [25] You work at a local or national media company or conglomerate of your choice. Your employers are concerned about the influence of international flows in the media industry. You have been asked to conduct research and write an article on the concept of media imperialism in relation to the media industry in your country and to publish the article in an academic journal. Write a publishable article in which you explore the concept of media imperialism. Discuss the positive and negative effects of media imperialism in your country. Limit your examples to one media industry in your country (film, news, television programming, books, music, the internet, etc.). Because this is an academic article, it should be theoretically grounded. Conclude your article by debating whether the ideas about media imperialism are still relevant in the current news media environment 1.1 Introduction (2½) 1.2 Define social media and provide an example of social media that the United States of America used to share information about the increase in tariffs on South Africa. (10) 1.3 In which situations can the government or the president use social media platforms to share important information and provide practical examples? Explain whether it was appropriate for President Donald Trump to share information about new tariffs via social media. (10) 1.4 Considering the news article provided, critically discuss the term that describes the formal channel of communication in which representatives of two countries meet to discuss their relations. Your discussion can include the types of communication channels and practical examples of these communications. (20)Developments in international radio broadcasting and their influence on radio broadcasting as we know it today (10) 2.3 Prominent international radio broadcasting stations and their impact (10) 2.4 How film has transformed the entertainment industry (10) 2.5 The impact of Nollywood on Nigeria COM3705: INTERNATIONAL COMMUNICATION ASSIGNMENT 3 (EXAM PORTFOLIO) SEMESTER 2 2025 Examiners: Mrs M van der Walt Ehlers & Mr D Mtimbani Second Examiner: Ms CP Moncho External Examiner: Dr L van der Walt INSTRUCTIONS This exam portfolio consists of two questions. Please structure the portfolio as you would any assignment. In other words, you should have a title page followed by the Table of Contents. Your portfolio should conclude with a List of Sources consulted. You DO NOT have to include a general introduction and conclusion for the portfolio as a whole. Only answer what is asked in the questions. Please adhere to all the Technical Presentation Requirements (see CMNALLE/301). NO PLAGIARISM (i.e. copying and pasting directly from sources – even if you provide an intext reference) will be tolerated. The unethical use of AI-generated text (for example, ChatGPT, or a synonymiser) is strictly forbidden and will result in NO MARKS. QUESTION 1: INTERNATIONAL RELATIONS (45) Read the following article SA PRESIDENT HOPEFUL OVER PROGRESS IN US RELATIONS South Africa's (SA) President Cyril Ramaphosa says he is hopeful about progress in the country’s relations with the United States (US) Speaking to SABC News Political Editor, Mzwandile Mbeje, Ramaphosa noted improved communication channels, especially since trade talks have begun to address recent US tariff increases. Although US President, Donald Trump said he will not attend the Johannesburg G20 Summit in November, Ramaphosa says he has invited him to accept the G20 presidency handover in person. ―We do believe that the fact that formal negotiations have now started, and it's no longer tweets and social media messages. It's now formal negotiations. People are in the white house talking about important issues of trade and all that. That, for us, is a great advance. It’s a great progress forward, and we are hoping that those discussions will be well-concluded,‖ Ramaphosa said. Consult the following prescribed readings: · Achieng, AJ, Kiamba, A & Kagwanja, P. 2024. Reconsidering opportunities and approaches in the practice of public diplomacy. Journal of African Foreign Affairs 11(1):73-93. · Knowska, W. 2021. The role of social media in contemporary international politics. Alcumena Interdisciplinary Journal 3(7):13-20. · Mutisya, M, Maluki, P & Adar, K. 2024. The role of digital diplomacy in advancing foreign policy in Africa: The case of Kenya and South Africa. Journal of African Foreign Affairs 11(3):23-48. · Sayin, FM & Sayin, BA. 2013. Old and new diplomacy and the role of social media. The International Journal of Economic and Social Research 9 (1):15-30. In light of the above article, and the prescribed readings (including your Study Guide), write an essay that must include the following points: QUESTION 2 INTERNATIONAL COMMUNICATION MEDIA (45 marks) The advent of international radio broadcasting revolutionised the dissemination of information and entertainment, creating a global platform for cultural exchange. As radio continues to evolve internationally, its relationship with the film industry—one of the most dynamic and rapidly growing entertainment sectors—becomes increasingly significant too. In light of the above, write an essay on the developments in international radio broadcasting and film. You need to refer to the following prescribed readings by incorporating relevant information in your essay:  Study Unit 3: International Communication Media  Ahuja, V. 2021. Transforming the Media and entertainment Industry: Cases From the Social Media Marketing world. Journal of Cases on Information Technology, 23(4):1-17.  Anyanwu, C. 2022. Nollywood and the national question. Quarterly Review of Film and Television, 39(4):799-814.  Endong, FPC. 2018. Cinema globalization and nation branding: an exploration of the impact of Nollywood on the Nigerian image crisis. Journal of Globalization Studies, 9(1):77-90.  Joao de Santos, VM. 2021. The current state and trends of the development of digital teleradio broadcasting systems in the world. Synchroinfo Journal, 1(7):17-23 Your essay should address the following key areas: COM3705/201/2/2018 7 1.5 Discuss how global news agencies influence the content of international news. (10) For this question, you you had to provide a theoretical discussion on the role of international media agencies. Your discussion could have been enhanced by other sources. Tutorial Letter 501 (pages 118–126) is helpful to provide basic insight into tackling this question. Your discussion would have been enhanced if you incorporated a brief theoretical discussion on the content of international news and then expanded on this by briefly outlining how this content is influenced by global news agencies. QUESTION 2 [25] You work at a local or national media company or conglomerate of your choice. Your employers are concerned about the influence of international flows in the media industry. You have been asked to conduct research and write an article on the concept of media imperialism in relation to the media industry in your country and to publish the article in an academic journal. Write a publishable article in which you explore the concept of media imperialism. Discuss the positive and negative effects of media imperialism in your country. Limit your examples to one media industry in your country (film, news, television programming, books, music, the internet, etc.). Because this is an academic article, it should be theoretically grounded. Conclude your article by debating whether the ideas about media imperialism are still relevant in the current news media environment