Question 1
0..3 pts
Which of the following is not appropriate advice for enhancing credibility?
Improve your likeability, or L-factor
Engage in a powerless style of communication
Cite your own or your source's qualifications and expertise up front
Attempt to build trust by demonstrating that you are sincere
Question 2
0..3 pts
Finn was asked to speak to college students about his own experience in the
university's "Study Abroad" program. His monotone voice and
unenthusiastic delivery style, however, cause listeners to tune out. Finn's
loss of credibility can best be attributed to
not citing sources and their qualifications up front.
using language that separated him from his audience.
, not adapting his message to the listeners' frame of reference.
not matching his level of dynamism to the demands of the situation.
Question 3
0..3 pts
Credibility tends to exert a greater influence on receivers when
the topic or issue is important to receivers.
receiver involvement is low
receiver involvement is high
receiver involvement is moderate
Question 4
0..3 pts
Overall, only a weak correlation exists between celebrity endorsers and a
boost in brand equity. Is this statement true or false?
True
0..3 pts
Which of the following is not appropriate advice for enhancing credibility?
Improve your likeability, or L-factor
Engage in a powerless style of communication
Cite your own or your source's qualifications and expertise up front
Attempt to build trust by demonstrating that you are sincere
Question 2
0..3 pts
Finn was asked to speak to college students about his own experience in the
university's "Study Abroad" program. His monotone voice and
unenthusiastic delivery style, however, cause listeners to tune out. Finn's
loss of credibility can best be attributed to
not citing sources and their qualifications up front.
using language that separated him from his audience.
, not adapting his message to the listeners' frame of reference.
not matching his level of dynamism to the demands of the situation.
Question 3
0..3 pts
Credibility tends to exert a greater influence on receivers when
the topic or issue is important to receivers.
receiver involvement is low
receiver involvement is high
receiver involvement is moderate
Question 4
0..3 pts
Overall, only a weak correlation exists between celebrity endorsers and a
boost in brand equity. Is this statement true or false?
True
