STC final exam questions with correct
answers
The |current |definition |of |public |relations |its |that |it |is |used______. |- |CORRECT |ANSWER✔✔-To |
foster |mutual |understanding
Evidence |of |increasingly |integrated |communication |is |seen |by |the |fact |that |it |is |common |for |
public |relations |firms |to |work |in |conjunction_____ |- |CORRECT |ANSWER✔✔-Government |
agencies
_____ |was |one |of |the |first |female |pioneers |in |the |field |of |public |relations |and |is |noted |for |
promoting |media |coverage |of |the |first |NAACP |convention |in |the |South |- |CORRECT |
ANSWER✔✔-Doris |Fleishman
while |a |journalist |must |act |as |an |objective |observer |a |public |relations |specialist |is |seen |as |an |
______ |- |CORRECT |ANSWER✔✔-Adovate
During |her |interview, |Marilyn |told |her |manager |of |the |public |relations |department |that |she |
was |"highly |organized" |and |detail |oriented". |Which |of |the |essential |abilities |is |Marilyn |
describing? |- |CORRECT |ANSWER✔✔-Planning |expertise
the |materials |is |produces |must |be |reviewed |by |the |legal |department |- |CORRECT |ANSWER✔✔-
A |public |relations |staff |is |limited |by |concurring |authority |when_______
The |most |recent |addition |to |the |list |of |essential |abilities |needed |to |pursue |a |public |area |- |
CORRECT |ANSWER✔✔-Expertise |in |social |media
, In |the |1900s, |Ivy |Ledbetter |Lee |introduced |a |new |practice |model |for |public |relations |known |as
|- |CORRECT |ANSWER✔✔-public |information
A |public |relations |professional |in |any |business |must |be |able |to |think |for |him |or |herself |- |
CORRECT |ANSWER✔✔-What |did |the |intern |at |Dolce |& |Gabbana |say |was |the |biggest |lesson |
she |learned |from |her |6 |week |experience?
The |responsibility |of |employee |communication |- |CORRECT |ANSWER✔✔-It |is |common |for |
there |to |be |an |internal |clash |between |the |public |relations |and |human |resource |departments |
over |which |of |the |following |issues?
publicity |- |CORRECT |ANSWER✔✔-Maria |wrote |a |press |release |detailing |the |new |product |line |
and |e-mailed |it |to |five |magazines. |Two |of |the |magazines |decided |to |do |a |story |on |the |product
|and |contacted |her |company |for |more |information. |Her |press |release |is |a |form |of |_______.
writing |and |communications |- |CORRECT |ANSWER✔✔-The |most |frequently |outsourced |public |
relations |activity |is |________.
According |to |the |text, |which |of |the |following |qualities |was |NOT |cited |by |employers |as |a |skill |
needed |to |be |considered |for |employment |in |public |relations? |- |CORRECT |ANSWER✔✔-
accounting |expertise
The |major |disadvantage |of |advertising |is |________. |- |CORRECT |ANSWER✔✔-interpretation
Edward |L. |Bernays |introduced |a |different |model |of |public |relations |with |his |idea |that |
____________. |- |CORRECT |ANSWER✔✔-there |should |be |an |emphasis |on |advocacy |and |
scientific |persuasion
The |expansive |growth |of |public |relations |firms |has |been |attributed |to |all |of |the |following |
EXCEPT |______. |- |CORRECT |ANSWER✔✔-negative |public |perception |of |business
answers
The |current |definition |of |public |relations |its |that |it |is |used______. |- |CORRECT |ANSWER✔✔-To |
foster |mutual |understanding
Evidence |of |increasingly |integrated |communication |is |seen |by |the |fact |that |it |is |common |for |
public |relations |firms |to |work |in |conjunction_____ |- |CORRECT |ANSWER✔✔-Government |
agencies
_____ |was |one |of |the |first |female |pioneers |in |the |field |of |public |relations |and |is |noted |for |
promoting |media |coverage |of |the |first |NAACP |convention |in |the |South |- |CORRECT |
ANSWER✔✔-Doris |Fleishman
while |a |journalist |must |act |as |an |objective |observer |a |public |relations |specialist |is |seen |as |an |
______ |- |CORRECT |ANSWER✔✔-Adovate
During |her |interview, |Marilyn |told |her |manager |of |the |public |relations |department |that |she |
was |"highly |organized" |and |detail |oriented". |Which |of |the |essential |abilities |is |Marilyn |
describing? |- |CORRECT |ANSWER✔✔-Planning |expertise
the |materials |is |produces |must |be |reviewed |by |the |legal |department |- |CORRECT |ANSWER✔✔-
A |public |relations |staff |is |limited |by |concurring |authority |when_______
The |most |recent |addition |to |the |list |of |essential |abilities |needed |to |pursue |a |public |area |- |
CORRECT |ANSWER✔✔-Expertise |in |social |media
, In |the |1900s, |Ivy |Ledbetter |Lee |introduced |a |new |practice |model |for |public |relations |known |as
|- |CORRECT |ANSWER✔✔-public |information
A |public |relations |professional |in |any |business |must |be |able |to |think |for |him |or |herself |- |
CORRECT |ANSWER✔✔-What |did |the |intern |at |Dolce |& |Gabbana |say |was |the |biggest |lesson |
she |learned |from |her |6 |week |experience?
The |responsibility |of |employee |communication |- |CORRECT |ANSWER✔✔-It |is |common |for |
there |to |be |an |internal |clash |between |the |public |relations |and |human |resource |departments |
over |which |of |the |following |issues?
publicity |- |CORRECT |ANSWER✔✔-Maria |wrote |a |press |release |detailing |the |new |product |line |
and |e-mailed |it |to |five |magazines. |Two |of |the |magazines |decided |to |do |a |story |on |the |product
|and |contacted |her |company |for |more |information. |Her |press |release |is |a |form |of |_______.
writing |and |communications |- |CORRECT |ANSWER✔✔-The |most |frequently |outsourced |public |
relations |activity |is |________.
According |to |the |text, |which |of |the |following |qualities |was |NOT |cited |by |employers |as |a |skill |
needed |to |be |considered |for |employment |in |public |relations? |- |CORRECT |ANSWER✔✔-
accounting |expertise
The |major |disadvantage |of |advertising |is |________. |- |CORRECT |ANSWER✔✔-interpretation
Edward |L. |Bernays |introduced |a |different |model |of |public |relations |with |his |idea |that |
____________. |- |CORRECT |ANSWER✔✔-there |should |be |an |emphasis |on |advocacy |and |
scientific |persuasion
The |expansive |growth |of |public |relations |firms |has |been |attributed |to |all |of |the |following |
EXCEPT |______. |- |CORRECT |ANSWER✔✔-negative |public |perception |of |business
