DPRC Chapter 1 questions with 100%
complete solution
In their 1992 book, Propaganda and Persuasion, media theorists Garth S. Jowett and Victoria
O'Donnell drew what distinction between the terms "persuasion" and "propaganda"? - correct
answer ✔✔ "persuasion" serves the interest of both the communicator and the audience, while
"propaganda" serves only the interests of the communicator
What is the difference between the concepts of gatekeeping and censorship? - correct answer
✔✔ gatekeeping is a function voluntarily performed by the media; censorship is performed by
an authority figure outside of the media organization
A public relations professional who designs a campaign to communicate to members of an
intermediate audience and intends the message be passed on to its intended audience is basing
it on which of the following theories? - correct answer ✔✔ two-step flow of communication
According to Everett Rogers' "diffusion theory," there are five steps that individuals go through
in adopting new ideas. These five levels are labeled: - correct answer ✔✔ awareness, interest,
trial, evaluation, adoption
The textbook defined individuals who are in a position to influence others and/or are sought out
for their advice and leadership in the decision-making process as: - correct answer ✔✔ opinion
leaders
The psychological theory that describes how individuals tend to ignore or "explain away"
messages that are inconsistent with previously held beliefs is known as the: - correct answer
✔✔ cognitive dissonance theory
complete solution
In their 1992 book, Propaganda and Persuasion, media theorists Garth S. Jowett and Victoria
O'Donnell drew what distinction between the terms "persuasion" and "propaganda"? - correct
answer ✔✔ "persuasion" serves the interest of both the communicator and the audience, while
"propaganda" serves only the interests of the communicator
What is the difference between the concepts of gatekeeping and censorship? - correct answer
✔✔ gatekeeping is a function voluntarily performed by the media; censorship is performed by
an authority figure outside of the media organization
A public relations professional who designs a campaign to communicate to members of an
intermediate audience and intends the message be passed on to its intended audience is basing
it on which of the following theories? - correct answer ✔✔ two-step flow of communication
According to Everett Rogers' "diffusion theory," there are five steps that individuals go through
in adopting new ideas. These five levels are labeled: - correct answer ✔✔ awareness, interest,
trial, evaluation, adoption
The textbook defined individuals who are in a position to influence others and/or are sought out
for their advice and leadership in the decision-making process as: - correct answer ✔✔ opinion
leaders
The psychological theory that describes how individuals tend to ignore or "explain away"
messages that are inconsistent with previously held beliefs is known as the: - correct answer
✔✔ cognitive dissonance theory
