OSU Principles of Marketing 3250- Exam
1 2026 Questions and Answers
Marketing - Correct answer-Economic _________ is the process by which
companies create value for customers and build strong customer relationships in
order to capture value from customers.
Understanding the marketplace and customers' needs, wants and demands - Correct
answer-The first step in the marketing process is ___________.
It is the actual buying power a consumer has that enables him to fulfill his needs. -
Correct answer-Demands differ from wants in which way?
Need - Correct answer-When a consumer experiences a state of deprivation such as
being hungry, cold, or tired, he is feeling a(n) ________ that has to be satisfied.
Goods, services, ideas, information, people, places, and organizations - Correct
answer-Market offerings to which the marketing process applies include
_________.
What is the value proposition? - Correct answer-In the process of developing
marketing strategy, one of the two critical questions the manager must ask is,
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,"What customers will we serve (what's our target market)?" Which of the
following is the other question?
Segments - Correct answer-As the organization determines which customers to
serve, it must first divide the market into reachable portions, or ____________ of
the market, and then select which portion of the market to target.
Seven-Up, the Uncola - Correct answer-An example of a value proposition is best
illustrated as which of the following?
Production - Correct answer-Historically, the concept by which marketing
managers operated, which was based on being able to make the product efficiently
and cost effectively, was the _________ Concept.
Customer value; customer satisfaction - Correct answer-The fourth stage in the
marketing process is to build and sustain enduring customer relationships. The key
elements of this process involve_____ and _______.
Attraction - Correct answer-Customer engagement marketing in the age of social
media marketing differs from more traditional marketing, which relied on intrusion
to build market share. Customer engagement marketing depends on __________
instead.
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, Time-consuming aspects, costliness and the fact that it might not produce
measurable results - Correct answer-Advantages of consumer-generated marketing
are the credibility and honesty of it and the appeals. Drawbacks for the marketing
manager of consumer-generated marketing include ____________.
Social media - Correct answer-While it is one of the newest marketing tools firms
have to communicate with customers, _______________ is(are) now used by more
than 90% of American organizations.
Mobile - Correct answer-_____________ marketing is perhaps the fastest-growing
digital marketing platform. It is ideal for engaging customers anytime and
anywhere as they move through the buying process.
The economy - Correct answer-A dramatic shift in _______________, beginning
in 2008, has caused marketing managers to realign marketing plans and focus more
on value.
Turning the mission into detailed supporting objectives that guide the entire
company - Correct answer-After determining the market-oriented mission, what is
the next step in the process of strategic planning?
Mission statement - Correct answer-A ____________________ is a statement of
the organization's purpose—what it wants to accomplish in the larger environment.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
1 2026 Questions and Answers
Marketing - Correct answer-Economic _________ is the process by which
companies create value for customers and build strong customer relationships in
order to capture value from customers.
Understanding the marketplace and customers' needs, wants and demands - Correct
answer-The first step in the marketing process is ___________.
It is the actual buying power a consumer has that enables him to fulfill his needs. -
Correct answer-Demands differ from wants in which way?
Need - Correct answer-When a consumer experiences a state of deprivation such as
being hungry, cold, or tired, he is feeling a(n) ________ that has to be satisfied.
Goods, services, ideas, information, people, places, and organizations - Correct
answer-Market offerings to which the marketing process applies include
_________.
What is the value proposition? - Correct answer-In the process of developing
marketing strategy, one of the two critical questions the manager must ask is,
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,"What customers will we serve (what's our target market)?" Which of the
following is the other question?
Segments - Correct answer-As the organization determines which customers to
serve, it must first divide the market into reachable portions, or ____________ of
the market, and then select which portion of the market to target.
Seven-Up, the Uncola - Correct answer-An example of a value proposition is best
illustrated as which of the following?
Production - Correct answer-Historically, the concept by which marketing
managers operated, which was based on being able to make the product efficiently
and cost effectively, was the _________ Concept.
Customer value; customer satisfaction - Correct answer-The fourth stage in the
marketing process is to build and sustain enduring customer relationships. The key
elements of this process involve_____ and _______.
Attraction - Correct answer-Customer engagement marketing in the age of social
media marketing differs from more traditional marketing, which relied on intrusion
to build market share. Customer engagement marketing depends on __________
instead.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
, Time-consuming aspects, costliness and the fact that it might not produce
measurable results - Correct answer-Advantages of consumer-generated marketing
are the credibility and honesty of it and the appeals. Drawbacks for the marketing
manager of consumer-generated marketing include ____________.
Social media - Correct answer-While it is one of the newest marketing tools firms
have to communicate with customers, _______________ is(are) now used by more
than 90% of American organizations.
Mobile - Correct answer-_____________ marketing is perhaps the fastest-growing
digital marketing platform. It is ideal for engaging customers anytime and
anywhere as they move through the buying process.
The economy - Correct answer-A dramatic shift in _______________, beginning
in 2008, has caused marketing managers to realign marketing plans and focus more
on value.
Turning the mission into detailed supporting objectives that guide the entire
company - Correct answer-After determining the market-oriented mission, what is
the next step in the process of strategic planning?
Mission statement - Correct answer-A ____________________ is a statement of
the organization's purpose—what it wants to accomplish in the larger environment.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
