DPR3702
Assignment 2
Semester 2
DUE 26 September 2025
, ASSIGNMENT 02: PUBLIC RELATIONS IN INDUSTRY
UNIT 1: PUBLIC RELATIONS PRACTICE IN LEISURE, ARTS AND
ENTERTAINMENT INDUSTRY
Table of Contents
Question 1: Strategic Planning ........................................................................................ 2
1.1.1 Research: Mapungubwe Festival ........................................................................ 2
1.1.2 Objectives ........................................................................................................... 2
1.1.3 Programming: Action Plan for the 2025 Mapungubwe Festival ........................... 3
1.1.4 Evaluation: SWOT Analysis ................................................................................ 5
Question 2: Public Relations Ethics and Key Trends ...................................................... 6
2.1 Importance of PR Ethics and Professionalism ....................................................... 6
2.2 Key Trends in PR (Forbes 2024) ........................................................................... 6
Question 3: Self-Reflection .............................................................................................. 7
3.1 Most Important Information and Skills Gained ....................................................... 7
3.2 Main Challenges Encountered ............................................................................... 8
References ...................................................................................................................... 9
1|Page
Assignment 2
Semester 2
DUE 26 September 2025
, ASSIGNMENT 02: PUBLIC RELATIONS IN INDUSTRY
UNIT 1: PUBLIC RELATIONS PRACTICE IN LEISURE, ARTS AND
ENTERTAINMENT INDUSTRY
Table of Contents
Question 1: Strategic Planning ........................................................................................ 2
1.1.1 Research: Mapungubwe Festival ........................................................................ 2
1.1.2 Objectives ........................................................................................................... 2
1.1.3 Programming: Action Plan for the 2025 Mapungubwe Festival ........................... 3
1.1.4 Evaluation: SWOT Analysis ................................................................................ 5
Question 2: Public Relations Ethics and Key Trends ...................................................... 6
2.1 Importance of PR Ethics and Professionalism ....................................................... 6
2.2 Key Trends in PR (Forbes 2024) ........................................................................... 6
Question 3: Self-Reflection .............................................................................................. 7
3.1 Most Important Information and Skills Gained ....................................................... 7
3.2 Main Challenges Encountered ............................................................................... 8
References ...................................................................................................................... 9
1|Page
