1
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Digital Marketing - Google Certification
Questions and Answers (100% Correct
Answers) Already Graded A+
Q: What is the first step in creating an online business strategy?
A. Identifying business goals
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B. Understanding what the competition is doing
C. Knowing the market
D. Aligning goals to the strategy
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Ans✅ ✅: A. Identifying business goals
Q: What is the purpose of the 'See, Think, Do, Care' framework?
A. To help determine a marketing strategy
B. To help a business understand the customer journey online
C. To help a business reach a global audience
D. To give insight into specific customer groups
Ans✅ ✅: B. To help a business understand the customer journey online
Q: Once you've worked out your Unique Selling Proposition (USP), how would
you use it in a long-term online strategy?
A. Incorporate it within marketing materials across all channels to help raise
customer awareness
B. Create an email campaign letting your customers know why you are unique
, 2
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C. Film a video explaining your unique selling point and send it to employees
D. Create a press release and distribute it through your channels
Ans✅ ✅: A. Incorporate it within marketing materials across all channels to help
raise customer awareness
Q: Why is optimizing customer touchpoints online beneficial for businesses?
A. It allows brands to add pop-up ads at every point of the customer journey,
ensuring high visibility
B. It gives businesses the opportunity to save money on online advertising
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C. It provides customers with value every time they come into contact with a
brand, helping build trust
D. It gives businesses an opportunity to collect more data from potential
customers
Guru01 - Stuvia
Ans✅ ✅: C. It provides customers with value every time they come into contact
with a brand, helping build trust
Q: What type of information can KPIs provide?
A. Audience segmentation
B. Long-term projections
C. Financial viability
D. Board decisions
Ans✅ ✅: B. Long-term projections
Q: What should be the first step of a structured SEO plan?
A. Identifying your ad budget
B. Buying an analytics software
C. Setting up your presence on social media sites
, 3
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D. Keyword research
Ans✅ ✅: D. Keyword research
Q: Which of the following would be an ideal goal for an SEO plan?
A. Increasing social media likes and followers
B. Increasing how many relevant people visit your website
C. Showing your website to as many people as possible
D. Being in first place in SERP for any keyword
Ans✅ ✅: B. Increasing how many relevant people visit your website
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Q: Fill in the blank: Short strings of specific keywords with low search volume
are called ______.
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A. Long-hair keywords
B. Long-tail keywords
C. High-relevance keywords
D. Top-tail keywords
Ans✅ ✅: B. Long-tail keywords
Q: Which of the following factors should you consider when optimizing your
website for search engines?
A. Color scheme
B. Recycled content
C. Inspiring business name
D. Site popularity
Ans✅ ✅: D. Site popularity
, 4
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Q: When it comes to search ads, which of the following could dictate how an ad
will perform against a competitor?
A. Social media following
B. Bid value
C. Domain authority
D. Average number of visitors to the company's website
Ans✅ ✅: B. Bid value
Q: Which of the following is a good way to get other websites to link to your
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site?
A. Keep linking to them until they link to you
Guru01 - Stuvia
B. Send them emails until they link to you
C. Building relationships with similar sites
D. Use as many relevant keywords on the page you'd like them to link to
Ans✅ ✅: C. Building relationships with similar sites
Q: When expanding a business internationally, which of the following is most
important to provide on your website?
A. Products and delivery details in the correct currency
B. Time and dates written in the local format
C. Exchange rate information
D. Free giveaways for local customers
Ans✅ ✅: A. Products and delivery details in the correct currency
Q: Why are search engines a great place for a business to be found?
For Expert help and assignment solutions, +254707240657
Digital Marketing - Google Certification
Questions and Answers (100% Correct
Answers) Already Graded A+
Q: What is the first step in creating an online business strategy?
A. Identifying business goals
© 2025 Assignment Expert
B. Understanding what the competition is doing
C. Knowing the market
D. Aligning goals to the strategy
Guru01 - Stuvia
Ans✅ ✅: A. Identifying business goals
Q: What is the purpose of the 'See, Think, Do, Care' framework?
A. To help determine a marketing strategy
B. To help a business understand the customer journey online
C. To help a business reach a global audience
D. To give insight into specific customer groups
Ans✅ ✅: B. To help a business understand the customer journey online
Q: Once you've worked out your Unique Selling Proposition (USP), how would
you use it in a long-term online strategy?
A. Incorporate it within marketing materials across all channels to help raise
customer awareness
B. Create an email campaign letting your customers know why you are unique
, 2
For Expert help and assignment solutions, +254707240657
C. Film a video explaining your unique selling point and send it to employees
D. Create a press release and distribute it through your channels
Ans✅ ✅: A. Incorporate it within marketing materials across all channels to help
raise customer awareness
Q: Why is optimizing customer touchpoints online beneficial for businesses?
A. It allows brands to add pop-up ads at every point of the customer journey,
ensuring high visibility
B. It gives businesses the opportunity to save money on online advertising
© 2025 Assignment Expert
C. It provides customers with value every time they come into contact with a
brand, helping build trust
D. It gives businesses an opportunity to collect more data from potential
customers
Guru01 - Stuvia
Ans✅ ✅: C. It provides customers with value every time they come into contact
with a brand, helping build trust
Q: What type of information can KPIs provide?
A. Audience segmentation
B. Long-term projections
C. Financial viability
D. Board decisions
Ans✅ ✅: B. Long-term projections
Q: What should be the first step of a structured SEO plan?
A. Identifying your ad budget
B. Buying an analytics software
C. Setting up your presence on social media sites
, 3
For Expert help and assignment solutions, +254707240657
D. Keyword research
Ans✅ ✅: D. Keyword research
Q: Which of the following would be an ideal goal for an SEO plan?
A. Increasing social media likes and followers
B. Increasing how many relevant people visit your website
C. Showing your website to as many people as possible
D. Being in first place in SERP for any keyword
Ans✅ ✅: B. Increasing how many relevant people visit your website
© 2025 Assignment Expert
Q: Fill in the blank: Short strings of specific keywords with low search volume
are called ______.
Guru01 - Stuvia
A. Long-hair keywords
B. Long-tail keywords
C. High-relevance keywords
D. Top-tail keywords
Ans✅ ✅: B. Long-tail keywords
Q: Which of the following factors should you consider when optimizing your
website for search engines?
A. Color scheme
B. Recycled content
C. Inspiring business name
D. Site popularity
Ans✅ ✅: D. Site popularity
, 4
For Expert help and assignment solutions, +254707240657
Q: When it comes to search ads, which of the following could dictate how an ad
will perform against a competitor?
A. Social media following
B. Bid value
C. Domain authority
D. Average number of visitors to the company's website
Ans✅ ✅: B. Bid value
Q: Which of the following is a good way to get other websites to link to your
© 2025 Assignment Expert
site?
A. Keep linking to them until they link to you
Guru01 - Stuvia
B. Send them emails until they link to you
C. Building relationships with similar sites
D. Use as many relevant keywords on the page you'd like them to link to
Ans✅ ✅: C. Building relationships with similar sites
Q: When expanding a business internationally, which of the following is most
important to provide on your website?
A. Products and delivery details in the correct currency
B. Time and dates written in the local format
C. Exchange rate information
D. Free giveaways for local customers
Ans✅ ✅: A. Products and delivery details in the correct currency
Q: Why are search engines a great place for a business to be found?
