COM3708
Assignment 1
(COMPLETE
ANSWERS)
Semester 2
2025 (258697) -
DUE 8 [School]
[Course title]
September
, 2025
COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 (258697) - DUE 8 September
2025
Course
Advertising and Public Relations (COM3708)
Institution
University Of South Africa (Unisa)
Book
Advertising and Public Relations
COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 (258697) - DUE 8 September
2025; 100% TRUSTED Complete, trusted solutions and explanations.
This portfolio entails the planning of a real integrated communication campaign that you have
to develop for a local charity, a local school or some other non-profit organisation, based on the
guidelines for integrated campaigns as described in your prescribed book and the study guide.
Due to time constraints, you need to only plan the campaign and not implement it. You have to
approach the organiser(s) of the local organisation to obtain permission as well as cooperation
from the organisation to enable and facilitate the development and execution of the
prospective campaign. (If necessary, this Tutorial Letter 101 can be shown as authorisation for
the assignment.) The consecutive steps for the development of the integrated communication
campaign required in performing the required assignment are detailed below. 1 PHASE 1:
ASSESS Outcome of phase 1 A document should be produced that exhaustively details
particulars of the audience assessment, the organisation's broader operations and objectives,
the pertinent environmental conditions, historical and future considerations, as well as the
details, perceptions, status and communication of the idea that forms the focus of the
campaign. The document should include a complete situation analysis. Assessment of the
relevant variables should be based on observation, informal research and investigation and,
finally, formal research. To compile this document systematically, you should do the following:
1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book and do the
following: 1.1.1 Identify an organisation or organisations that you will approach with the
proposal to plan a communication campaign. Write down the name of the organisation(s) and
its (their) contact details. Downloaded by Master Vincent () lOMoARcPSD| 4 1.1.2 Write a letter
to the owner/manager/organiser of the organisation in which you explain that you would like to
meet him/her to propose the planning of a communication campaign – also explain what the
campaign will entail. Explain that persons concerned will be under no obligation to implement
the campaign, and provide particulars of what the planning process will require. Remember, this
Assignment 1
(COMPLETE
ANSWERS)
Semester 2
2025 (258697) -
DUE 8 [School]
[Course title]
September
, 2025
COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 (258697) - DUE 8 September
2025
Course
Advertising and Public Relations (COM3708)
Institution
University Of South Africa (Unisa)
Book
Advertising and Public Relations
COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 (258697) - DUE 8 September
2025; 100% TRUSTED Complete, trusted solutions and explanations.
This portfolio entails the planning of a real integrated communication campaign that you have
to develop for a local charity, a local school or some other non-profit organisation, based on the
guidelines for integrated campaigns as described in your prescribed book and the study guide.
Due to time constraints, you need to only plan the campaign and not implement it. You have to
approach the organiser(s) of the local organisation to obtain permission as well as cooperation
from the organisation to enable and facilitate the development and execution of the
prospective campaign. (If necessary, this Tutorial Letter 101 can be shown as authorisation for
the assignment.) The consecutive steps for the development of the integrated communication
campaign required in performing the required assignment are detailed below. 1 PHASE 1:
ASSESS Outcome of phase 1 A document should be produced that exhaustively details
particulars of the audience assessment, the organisation's broader operations and objectives,
the pertinent environmental conditions, historical and future considerations, as well as the
details, perceptions, status and communication of the idea that forms the focus of the
campaign. The document should include a complete situation analysis. Assessment of the
relevant variables should be based on observation, informal research and investigation and,
finally, formal research. To compile this document systematically, you should do the following:
1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book and do the
following: 1.1.1 Identify an organisation or organisations that you will approach with the
proposal to plan a communication campaign. Write down the name of the organisation(s) and
its (their) contact details. Downloaded by Master Vincent () lOMoARcPSD| 4 1.1.2 Write a letter
to the owner/manager/organiser of the organisation in which you explain that you would like to
meet him/her to propose the planning of a communication campaign – also explain what the
campaign will entail. Explain that persons concerned will be under no obligation to implement
the campaign, and provide particulars of what the planning process will require. Remember, this
