LEARNING AIM AB : WV
ACTIVE
Abubakar Aminu
,Contents
Introduction to WV Active.............................................................................1
Purpose.........................................................................................................2
Scope............................................................................................................2
Sector...........................................................................................................2
Size...............................................................................................................2
Ownership of WV Active...............................................................................3
Aims and Objectives.....................................................................................4
Organisational Structure...............................................................................5
Internal Stakeholders....................................................................................7
Employees....................................................................................................7
Managers......................................................................................................9
Owners........................................................................................................10
Councillors..................................................................................................12
External Stakeholders.................................................................................13
Government................................................................................................13
Customers...................................................................................................15
Council Tax Payers......................................................................................17
Suppliers.....................................................................................................18
Reasons for Success...................................................................................20
Introduction to WV Active
WV Active is the City of Wolverhampton’s leisure brand. They hold a variety of leisure activities for the
people of Wolverhampton. WV active was founded in January 2015 and has been established for 8
, years. They have 3 centres in Bilston, Aldersley and Central Wolverhampton. They offer gyms, pools,
fitness classes and leisure activities for children of all ages. Their target market are mainly adults in
Wolverhampton that want to get healthier and lose weight for an affordable price but also just the
general public who want to stay fit and healthy. https://www.wvactive.com/
Purpose
WV Active’s purpose is to support people of all ages in their fitness journey. They offer a wide range of
sport and fitness activities for everyone. It’s also to increase the life expectancy residents across
Wolverhampton. It also serves as a community centre where the people of Wolverhampton can go to
relax and socialise. Wolverhampton’s life expectancy is lower than the national average at 59.5. The
obesity rate is also higher than average. Therefore, these centres, which are run by the City of
Wolverhampton Council, were set up in an effort to increase life expectancy, lower the obesity rate and
make the city healthier. https://www.wvactive.com/
Scope
WV Active is based in Wolverhampton with 3 centres in Bilston, Aldersley and Wolverhampton Central.
WV Active Central is only a 5 minute walk from the city centre which makes it a big part of the local
community. The facility has a modern gym, spin studio and exercise studio. Central regularly hosts
regional and county swimming events as well as providing public swimming and learn to swim
programmes for both adults and children. WV Active Bilston is conveniently located in Wolverhampton
and offers the perfect environment for residents of the city to pursue their health goals and leisure
interests. WV Active Aldersley. WV Active Aldersley is a comprehensive sports facility offering an array of
activities for everyone. As well as a modern gym, the centre has an exercise studio and spin studio with
state of the art equipment. Aldersley also has a boardroom available to hire and a large café serving
drinks and snacks. Its first class indoor and outdoor facilities are perfect for hosting events.
https://www.wvactive.com/
Sector
WV Active is a tertiary sector business because its main objective is to provide a service rather than
tangible goods production. WV Active is a leisure and recreation centre that provides a variety of
services focused on wellbeing, fitness, and health. They provide access to a variety of sports facilities,
swimming pools, fitness centres, and modern gyms. To encourage their members to lead healthier
lifestyles, they also offer wellness programmes, individualised training sessions, and health evaluations.
Their focus on providing experiences and benefits rather than tangible products places them in the
tertiary sector due to their emphasis on services that cater to leisure, fitness, and personal well-being.
https://www.wvactive.com/
Size
WV Active has a big presence in its community, operating multiple centres across its region. With several
strategically located facilities, WV Active ensures accessibility and convenience for its members. As for
its workforce, the organization employs a dedicated team comprising numerous individuals committed
ACTIVE
Abubakar Aminu
,Contents
Introduction to WV Active.............................................................................1
Purpose.........................................................................................................2
Scope............................................................................................................2
Sector...........................................................................................................2
Size...............................................................................................................2
Ownership of WV Active...............................................................................3
Aims and Objectives.....................................................................................4
Organisational Structure...............................................................................5
Internal Stakeholders....................................................................................7
Employees....................................................................................................7
Managers......................................................................................................9
Owners........................................................................................................10
Councillors..................................................................................................12
External Stakeholders.................................................................................13
Government................................................................................................13
Customers...................................................................................................15
Council Tax Payers......................................................................................17
Suppliers.....................................................................................................18
Reasons for Success...................................................................................20
Introduction to WV Active
WV Active is the City of Wolverhampton’s leisure brand. They hold a variety of leisure activities for the
people of Wolverhampton. WV active was founded in January 2015 and has been established for 8
, years. They have 3 centres in Bilston, Aldersley and Central Wolverhampton. They offer gyms, pools,
fitness classes and leisure activities for children of all ages. Their target market are mainly adults in
Wolverhampton that want to get healthier and lose weight for an affordable price but also just the
general public who want to stay fit and healthy. https://www.wvactive.com/
Purpose
WV Active’s purpose is to support people of all ages in their fitness journey. They offer a wide range of
sport and fitness activities for everyone. It’s also to increase the life expectancy residents across
Wolverhampton. It also serves as a community centre where the people of Wolverhampton can go to
relax and socialise. Wolverhampton’s life expectancy is lower than the national average at 59.5. The
obesity rate is also higher than average. Therefore, these centres, which are run by the City of
Wolverhampton Council, were set up in an effort to increase life expectancy, lower the obesity rate and
make the city healthier. https://www.wvactive.com/
Scope
WV Active is based in Wolverhampton with 3 centres in Bilston, Aldersley and Wolverhampton Central.
WV Active Central is only a 5 minute walk from the city centre which makes it a big part of the local
community. The facility has a modern gym, spin studio and exercise studio. Central regularly hosts
regional and county swimming events as well as providing public swimming and learn to swim
programmes for both adults and children. WV Active Bilston is conveniently located in Wolverhampton
and offers the perfect environment for residents of the city to pursue their health goals and leisure
interests. WV Active Aldersley. WV Active Aldersley is a comprehensive sports facility offering an array of
activities for everyone. As well as a modern gym, the centre has an exercise studio and spin studio with
state of the art equipment. Aldersley also has a boardroom available to hire and a large café serving
drinks and snacks. Its first class indoor and outdoor facilities are perfect for hosting events.
https://www.wvactive.com/
Sector
WV Active is a tertiary sector business because its main objective is to provide a service rather than
tangible goods production. WV Active is a leisure and recreation centre that provides a variety of
services focused on wellbeing, fitness, and health. They provide access to a variety of sports facilities,
swimming pools, fitness centres, and modern gyms. To encourage their members to lead healthier
lifestyles, they also offer wellness programmes, individualised training sessions, and health evaluations.
Their focus on providing experiences and benefits rather than tangible products places them in the
tertiary sector due to their emphasis on services that cater to leisure, fitness, and personal well-being.
https://www.wvactive.com/
Size
WV Active has a big presence in its community, operating multiple centres across its region. With several
strategically located facilities, WV Active ensures accessibility and convenience for its members. As for
its workforce, the organization employs a dedicated team comprising numerous individuals committed
