COM3708 ASSIGNMENT 1 SEMESTER 2 2025 (Answer Guide)

COM3708 ASSIGNMENT 1 SEMESTER 2 2025 (Answer Guide) PHASE 1: ASSESS 1.1 Identify the Communicator In this section, you will focus on identifying the communicator for your campaign and the organization with which you will collaborate. The communicator refers to the person or entity responsible for delivering the message in the campaign, whether it's the organization as a whole or a specific team within the organization. 1.1.1 Identify an Organization(s) Here, you need to select an organization with which you will plan your integrated communication campaign. The organization should be a real one, and it should ideally be a local charity, non-profit, or educational institution (as per the assignment guidelines). • Example: Organization Name: "XYZ Community Charity" Contact Details: o Address: 123 Main Street, City, Country o Phone: (123) 456-7890 o Email: You may choose an organization based on your personal preferences or connection, ensuring it meets the requirements of being a local entity. 1.1.2 Write a Letter to the Organization(s) The letter serves as your formal request to the organization for permission to propose and plan the communication campaign. The letter should outline: • The objective of the campaign. • What the campaign will involve