IAB DBPC Exam UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
On a campaign brief, what criteria MUST be present to begin planning? - CORRECT
ANSWER Business Objectives
Campaign flighting is often determined by - CORRECT ANSWER Sales Seasonality
During the digital media planning phase, it is important to recommend - CORRECT
ANSWER Fluid budgets across tactics
A campaign's media strategy should be based on - CORRECT ANSWER Business
Objectives
A brand's business objective is to increase the number of transactions made on their site by
10% without making any changes to the site design. Which of the following options is an
appropriate media objective? - CORRECT ANSWER Increase
site visits by 10% while maintaining average conversion rate.
Syndicated audience behavior data is MOST helpful while developing the campaign's -
CORRECT ANSWER Media strategies
The MRC standard for display viewability is - CORRECT ANSWER 50% in-view for
one continuous second.
Which of the following specifications is most important for a digital planner/buyer to provide
to the creative development team for video assets? - CORRECT ANSWER Bitrate
What is a factor in determining a timeline for site tagging implementation? - CORRECT
ANSWER Quantity of retargeting segments
, The brand has requested that the planning timeline be shortened due to a time sensitive
product launch revision, how SHOULD the digital planner/buyer accommodate the request? -
CORRECT ANSWER confirm if approvals can be expedited
A brand category competitive report is best used to - CORRECT ANSWER determine
brand share of voice
What is an example of first party research that can be used in developing a media strategy? -
CORRECT ANSWER focus groups
Historical campaign performance should be used when establishing - CORRECT
ANSWER media mix allocation
What is the best approach for allocating budgets across channels? - CORRECT
ANSWER use attribution data
An example of sequential messaging is when a user - CORRECT ANSWER clicks on a
brand ad and is retargeted with an offer ad a day later
According to the IAB, each user should not be exposed to more than ___ pop-up ad(s) for
each visit to an online site? - CORRECT ANSWER 1
In a mobile app install campaign, where is the BEST place to implement a conversion tag? -
CORRECT ANSWER SDK
What type of report should be used to BEST gauge effectiveness of an awareness campaign?
- CORRECT ANSWER brand lift
Sales attribution windows should be set based on - CORRECT ANSWER the brand's
purchase cycle.
QUESTIONS AND CORRECT ANSWERS
On a campaign brief, what criteria MUST be present to begin planning? - CORRECT
ANSWER Business Objectives
Campaign flighting is often determined by - CORRECT ANSWER Sales Seasonality
During the digital media planning phase, it is important to recommend - CORRECT
ANSWER Fluid budgets across tactics
A campaign's media strategy should be based on - CORRECT ANSWER Business
Objectives
A brand's business objective is to increase the number of transactions made on their site by
10% without making any changes to the site design. Which of the following options is an
appropriate media objective? - CORRECT ANSWER Increase
site visits by 10% while maintaining average conversion rate.
Syndicated audience behavior data is MOST helpful while developing the campaign's -
CORRECT ANSWER Media strategies
The MRC standard for display viewability is - CORRECT ANSWER 50% in-view for
one continuous second.
Which of the following specifications is most important for a digital planner/buyer to provide
to the creative development team for video assets? - CORRECT ANSWER Bitrate
What is a factor in determining a timeline for site tagging implementation? - CORRECT
ANSWER Quantity of retargeting segments
, The brand has requested that the planning timeline be shortened due to a time sensitive
product launch revision, how SHOULD the digital planner/buyer accommodate the request? -
CORRECT ANSWER confirm if approvals can be expedited
A brand category competitive report is best used to - CORRECT ANSWER determine
brand share of voice
What is an example of first party research that can be used in developing a media strategy? -
CORRECT ANSWER focus groups
Historical campaign performance should be used when establishing - CORRECT
ANSWER media mix allocation
What is the best approach for allocating budgets across channels? - CORRECT
ANSWER use attribution data
An example of sequential messaging is when a user - CORRECT ANSWER clicks on a
brand ad and is retargeted with an offer ad a day later
According to the IAB, each user should not be exposed to more than ___ pop-up ad(s) for
each visit to an online site? - CORRECT ANSWER 1
In a mobile app install campaign, where is the BEST place to implement a conversion tag? -
CORRECT ANSWER SDK
What type of report should be used to BEST gauge effectiveness of an awareness campaign?
- CORRECT ANSWER brand lift
Sales attribution windows should be set based on - CORRECT ANSWER the brand's
purchase cycle.
