Digital Advertising Certification Exam
UPDATED QUESTIONS AND CORRECT
ANSWERS
What is digital advertising? - CORRECT ANSWER
what can digital advertising help you accomplish? - CORRECT ANSWER target a
relevant audience, provide value upfront, and in many ways look and feel like organic content
why is organic reach shrinking? - CORRECT ANSWER
how do digital advertising and organic marketing work together? - CORRECT
ANSWER 1. social media marketeres build communities, share content, and engaging
their audience
2. bloggers and content marketers optimize efforts for organic search and are goaled on
metrics like traffic and conversion
3. advertisers focus on performance metrics like cost per acquisition and return on spend
why was advertising not originally part of the inbound playbook? - CORRECT
ANSWER 1. expensive
2. ads not targeted
3. disruptive
4. interruptive and with little to no context
how has digital advertising evolved? - CORRECT ANSWER platforms surface ads that
are appropriate and interesting to unique segments
what is the buyers journey? - CORRECT ANSWER 1. awareness stage
2. consideration stage
3. decision stage
, how can you use digital advertising at each stage of the buyer's journey? - CORRECT
ANSWER 1. focus on addressing the problem with the ad (awareness)
2. explain how youre gonna solve the problem (consideration)
3. content offers (decision)
what do you need to know about your target audience - CORRECT ANSWER
how do you identify goals and objectives for your campaigns? - CORRECT
ANSWER look at business goal, departments, objectives, and initiatives
what is the difference between manual bidding and automated bidding? - CORRECT
ANSWER manual bidding lets you set your own maximum cost per click and
automated uses machines learning to maximize results based on your campaign goals
what are the automated bidding strategies? - CORRECT ANSWER 1. target cost per
acquisition
2. target return on ad spend
3. maximize conversions
when should you use automated bidding strategies - CORRECT ANSWER
what can you optimize in your paid media campaigns - CORRECT ANSWER 1. an
audience or creative perspective
2. geographic location, time of day, or day of the week
3. examine websites youre advertising on
what should you optimize first in your paid media campaigns - CORRECT
ANSWER BUDGET
UPDATED QUESTIONS AND CORRECT
ANSWERS
What is digital advertising? - CORRECT ANSWER
what can digital advertising help you accomplish? - CORRECT ANSWER target a
relevant audience, provide value upfront, and in many ways look and feel like organic content
why is organic reach shrinking? - CORRECT ANSWER
how do digital advertising and organic marketing work together? - CORRECT
ANSWER 1. social media marketeres build communities, share content, and engaging
their audience
2. bloggers and content marketers optimize efforts for organic search and are goaled on
metrics like traffic and conversion
3. advertisers focus on performance metrics like cost per acquisition and return on spend
why was advertising not originally part of the inbound playbook? - CORRECT
ANSWER 1. expensive
2. ads not targeted
3. disruptive
4. interruptive and with little to no context
how has digital advertising evolved? - CORRECT ANSWER platforms surface ads that
are appropriate and interesting to unique segments
what is the buyers journey? - CORRECT ANSWER 1. awareness stage
2. consideration stage
3. decision stage
, how can you use digital advertising at each stage of the buyer's journey? - CORRECT
ANSWER 1. focus on addressing the problem with the ad (awareness)
2. explain how youre gonna solve the problem (consideration)
3. content offers (decision)
what do you need to know about your target audience - CORRECT ANSWER
how do you identify goals and objectives for your campaigns? - CORRECT
ANSWER look at business goal, departments, objectives, and initiatives
what is the difference between manual bidding and automated bidding? - CORRECT
ANSWER manual bidding lets you set your own maximum cost per click and
automated uses machines learning to maximize results based on your campaign goals
what are the automated bidding strategies? - CORRECT ANSWER 1. target cost per
acquisition
2. target return on ad spend
3. maximize conversions
when should you use automated bidding strategies - CORRECT ANSWER
what can you optimize in your paid media campaigns - CORRECT ANSWER 1. an
audience or creative perspective
2. geographic location, time of day, or day of the week
3. examine websites youre advertising on
what should you optimize first in your paid media campaigns - CORRECT
ANSWER BUDGET
