Digital Advertising Certification Exam
UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
What is a benefit of using digital advertising in conjunction with organic marketing efforts?
Select all that apply.
1. Remarket to existing contacts and website visitors
2. Use analytics to better understand your audiences across platforms
3. Outperform your organic marketing efforts
4. Optimize your ad content to perform its best across channels - CORRECT
ANSWER 1. Remarket to existing contacts and website visitors
2. Use analytics to better understand your audiences across platforms
4. Optimize your ad content to perform its best across channels
Which of the following is NOT a stage in the buyer's journey?
1. Decision
2. Consideration
3. Research
4. Awareness - CORRECT ANSWER 3. Research
What should your awareness stage ads do?
1. Address the problem your buyer persona is experiencing
2. Question why your buyer persona cannot solve their own problem
3. Present your business as the only solution that is right for your audience
4. Focus on your competitive position in the marketplace - CORRECT ANSWER 1.
Address the problem your buyer persona is experiencing
,What should your consideration stage ads do?
1. Promote generic, unbranded content
2. Direct someone to a pricing page
3. Include discounts to encourage immediate purchase
4. Help your buyer persona solve their problem - CORRECT ANSWER 4. Help your
buyer persona solve their problem
What should your decision stage ads do?
1. Tell your buyer persona why the other products or services available are bad
2. Promote lead generation content offers
3. Highlight the value of your company's products or services
4. Target only your existing customers - CORRECT ANSWER 3. Highlight the value
of your company's products or services.
Scenario: You work for a company called PetSpot that sells animal supplies. Which of the
following audiences would be the best to target on social media at the awareness stage of the
buyer's journey?
1. People who have previously interacted with one of your digital ads
2. A lookalike audience based on your existing customers
3. People who have previously visited your website
4. An audience based on people who have watched your company's YouTube videos -
CORRECT ANSWER 2. A lookalike audience based on your existing customers
Scenario: You work for a company called PetSpot that sells animal supplies. Which of the
following keywords would be the best to use for paid search at the consideration stage of the
buyer's journey?
, 1. "Different types of dog food"
2. "How to teach a dog to sit"
3. "Best animal rescues near me"
4. "PetSpot animal supplies" - CORRECT ANSWER 1. "Different types of dog food"
Which of the following is an example of a business's "reasons to believe?"
1. Sustainability
2. Ethical sourcing
3. Free shipping
4. Charitable donation
5. All of the above - CORRECT ANSWER 5. All of the above
Fill in the blank: A paid media plan is the bridge between your ______ and your business
goal.
1. ideas
2. historical performance
3. target audience
4. conversion path - CORRECT ANSWER 2. historical performance
Which of the following is NOT one of the three elements of a marketing mix?
1. Earned media
2. Owned media
3. Social media
4. Paid media - CORRECT ANSWER 3. Social media
Fill in the blank: You should use a target CPA bidding strategy when you have _____.
UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
What is a benefit of using digital advertising in conjunction with organic marketing efforts?
Select all that apply.
1. Remarket to existing contacts and website visitors
2. Use analytics to better understand your audiences across platforms
3. Outperform your organic marketing efforts
4. Optimize your ad content to perform its best across channels - CORRECT
ANSWER 1. Remarket to existing contacts and website visitors
2. Use analytics to better understand your audiences across platforms
4. Optimize your ad content to perform its best across channels
Which of the following is NOT a stage in the buyer's journey?
1. Decision
2. Consideration
3. Research
4. Awareness - CORRECT ANSWER 3. Research
What should your awareness stage ads do?
1. Address the problem your buyer persona is experiencing
2. Question why your buyer persona cannot solve their own problem
3. Present your business as the only solution that is right for your audience
4. Focus on your competitive position in the marketplace - CORRECT ANSWER 1.
Address the problem your buyer persona is experiencing
,What should your consideration stage ads do?
1. Promote generic, unbranded content
2. Direct someone to a pricing page
3. Include discounts to encourage immediate purchase
4. Help your buyer persona solve their problem - CORRECT ANSWER 4. Help your
buyer persona solve their problem
What should your decision stage ads do?
1. Tell your buyer persona why the other products or services available are bad
2. Promote lead generation content offers
3. Highlight the value of your company's products or services
4. Target only your existing customers - CORRECT ANSWER 3. Highlight the value
of your company's products or services.
Scenario: You work for a company called PetSpot that sells animal supplies. Which of the
following audiences would be the best to target on social media at the awareness stage of the
buyer's journey?
1. People who have previously interacted with one of your digital ads
2. A lookalike audience based on your existing customers
3. People who have previously visited your website
4. An audience based on people who have watched your company's YouTube videos -
CORRECT ANSWER 2. A lookalike audience based on your existing customers
Scenario: You work for a company called PetSpot that sells animal supplies. Which of the
following keywords would be the best to use for paid search at the consideration stage of the
buyer's journey?
, 1. "Different types of dog food"
2. "How to teach a dog to sit"
3. "Best animal rescues near me"
4. "PetSpot animal supplies" - CORRECT ANSWER 1. "Different types of dog food"
Which of the following is an example of a business's "reasons to believe?"
1. Sustainability
2. Ethical sourcing
3. Free shipping
4. Charitable donation
5. All of the above - CORRECT ANSWER 5. All of the above
Fill in the blank: A paid media plan is the bridge between your ______ and your business
goal.
1. ideas
2. historical performance
3. target audience
4. conversion path - CORRECT ANSWER 2. historical performance
Which of the following is NOT one of the three elements of a marketing mix?
1. Earned media
2. Owned media
3. Social media
4. Paid media - CORRECT ANSWER 3. Social media
Fill in the blank: You should use a target CPA bidding strategy when you have _____.
