Chapter 1
dddd dd
, Introduction to Services
dd dddd dddd
, dddd Marketing
GENERAL CONTENT dddd
Multiple Choice Questions
dddd dddd
1. There are several reasons why the services sector is increasing in almost
dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd
all countries around the world. Which is not one of the contributing
dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd
reasons?
dddd
a. The knowledge-based industries are growing.
dddd dddd dddd dddd
b. Countries are less dependent on agriculture. dddd dddd dddd dddd dddd
c. Some manufacturing firms are now focusing on marketing services as
dddd dddd dddd dddd dddd dddd dddd dddd dddd
well. dddd
d. The construction and manufacturing industries are booming.
dddd dddd dddd dddd dddd dddd
e. More companies are outsourcing some of their service
dddd dddd dddd dddd dddd dddd dddd
components. (d; Moderate)
dddd dddd dddd
2. Service markets are shaped by all of the following except
dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd .
a. government policies dddd
b. social changes dddd
c. global economic change dddd dddd
d. business trends dddd
e. advances in information dddd dddd
technology (c; Easy)
dddd dddd dddd
3. Developments in IT and communication include all of the following, except
dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd
.
a. User-generated content dddd
b. Artificial technologies dddd
c. Internet of Things dddd dddd
d. Social
Changes (d;
dddd dddd
Moderate)
dddd
4. The non-ownership perspective to define Services includes the following.
dddd dddd dddd dddd dddd dddd dddd dddd
a. Time-based
b. Rental
c. Exchange for money, time and effort dddd dddd dddd dddd dddd
d. Expectation to obtain dddd dddd
value
dddd (b, Moderate)
dddd dddd
5. Which of the following are included in the four categories of services
dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd
processing.
dddd
a. People processing dddd
b. Possession processing dddd
, c. Mental stimulus processing
dddd dddd
d. Information processing
dddd
dddd dd
, Introduction to Services
dd dddd dddd
, dddd Marketing
GENERAL CONTENT dddd
Multiple Choice Questions
dddd dddd
1. There are several reasons why the services sector is increasing in almost
dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd
all countries around the world. Which is not one of the contributing
dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd
reasons?
dddd
a. The knowledge-based industries are growing.
dddd dddd dddd dddd
b. Countries are less dependent on agriculture. dddd dddd dddd dddd dddd
c. Some manufacturing firms are now focusing on marketing services as
dddd dddd dddd dddd dddd dddd dddd dddd dddd
well. dddd
d. The construction and manufacturing industries are booming.
dddd dddd dddd dddd dddd dddd
e. More companies are outsourcing some of their service
dddd dddd dddd dddd dddd dddd dddd
components. (d; Moderate)
dddd dddd dddd
2. Service markets are shaped by all of the following except
dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd .
a. government policies dddd
b. social changes dddd
c. global economic change dddd dddd
d. business trends dddd
e. advances in information dddd dddd
technology (c; Easy)
dddd dddd dddd
3. Developments in IT and communication include all of the following, except
dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd
.
a. User-generated content dddd
b. Artificial technologies dddd
c. Internet of Things dddd dddd
d. Social
Changes (d;
dddd dddd
Moderate)
dddd
4. The non-ownership perspective to define Services includes the following.
dddd dddd dddd dddd dddd dddd dddd dddd
a. Time-based
b. Rental
c. Exchange for money, time and effort dddd dddd dddd dddd dddd
d. Expectation to obtain dddd dddd
value
dddd (b, Moderate)
dddd dddd
5. Which of the following are included in the four categories of services
dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd dddd
processing.
dddd
a. People processing dddd
b. Possession processing dddd
, c. Mental stimulus processing
dddd dddd
d. Information processing
dddd
