LSUS MBA 703 Module 1 – Questions Solved With Clear
Solutions
T or F; The United States is in the top 10 in home broadband access. Correct
Answer - False, they're ranked 15th.
T or F; Many of the world's most successful technology firms were created by
young people. Correct Answer - True
Term; An organization that has had tremendous impact on consumers and
businesses across industries. Correct Answer - Technology Firm
List; Examples of technology Firm. Correct Answer - Microsoft (Bill
Gates), Dell (Michael Dell), Facebook (Mark Zuckerberg), Apple (Steve Jobs),
LinkExchange (Tony Hsieh), Google (Sergey Brin, Larry Page), Amazon (Jeff
Bezos).
Term; The idea that as computing becomes faster and cheaper, it will
permeate all aspects of our life. Correct Answer - Moore's Law in IS
Term; SaaS Correct Answer - Software as a Service
T or F; No matter what field you are in, your career will be shaped by the
forces of technology. Correct Answer - True
T or F; there are only a handful of managerial disciplines today that aren't
impacted by technology. Correct Answer - False, they all are impacted by
some degree.
T or F; Tech firms only have a dozen new firms on the market each year.
Correct Answer - False, they is a constant creation of new firms
Term; IPO Correct Answer - Initial Public Stock Offerings
FIB; __________ is considered an opportunity catalyst and disruptive wealth
destroyer. Correct Answer - Technology
,Short; How do finance careers interact with tech firms? Correct Answer -
Lending capital, evaluating investments of a tech firm, managing portfolios.
T or F; Modern finance wouldn't exist without tech. Correct Answer -
True
Short; How has tech changed the way finance works globally? Correct
Answer - - Digital Transfers instead of in-person
- Real time, Online stock exchange
- Protection through IT security
Term; A law passed by Congress that requires the CEO and CFO to certify that
their firm's financial statements are accurate. Pushing accounting and
technology to work hand in hand. Correct Answer - Sarbanes-Oxley Act
T or F; all major accounting firms have a secondary tech-focused consulting
practice. Correct Answer - True
T or F; accounting firms secondary tech-centric consulting firms have out
grown their parent company. Correct Answer - True
T or F; there are few similarities between auditing skills and the skills needed
in tech-based disciplines. Correct Answer - False, They're strong
similarities between auditing and information security/privacy.
T or F; while technology has advanced the marketing landscape, the base-
skills are not much different from previous generations. Correct Answer -
False, the skill set in today's marketing world is vastly different than previous
generations.
List; Ways technology has shaped marketing. Correct Answer - -
Tracking and monitoring the online consumer experience
- Tailored shopping experience
- Algorithmic marketing (right product, right place, right time)
- Meta data tracking
- Immediate feedback/assessment from failures
- Data analytics from shopping patterns
, T or F; most firms are shifting from traditional marketing media to digital
marketing because it is easier to track it's return value. Correct Answer -
True
FIB; __________ has emerged as a channel capable of reaching over 75 million
consumers due to it's location-based messages and services. Including
cashless payments. Correct Answer - Iphone/Apps
FIB; _________ makes it possible to benefit or harm a firm through influence of
its customers. Correct Answer - Social Media
Term; SEM, SEO, CRM Correct Answer - SEM - Search Engine Marketing
SEO - Search Engine Optimization
CRM - Customer Relationship Management
List; Central components of the new marketing toolkit. (5) Correct Answer -
1. Search Engine Marketing
2. Search Engine Optimization
3. Customer Relationship Management
4. Personalization Systems
5. Managing the delicate balance between data-mining and respecting
customer's privacy
FIB; A firm's _______________ is focused on producing goods and services.
Correct Answer - Operations Management Function
Term; Allows firms to quickly organize and leverage teams of experts in social
networks, wikis and twitter-style messaging systems. Correct Answer -
Social Media Technologies
List; Three ways Human resources directors are using tech in their practices.
Correct Answer - - Employee Training
- Employee Screening
- Employee Evaluation
T or F; Social Media has caused firms to set policies on firm representation
and disclosure. Correct Answer - True
Solutions
T or F; The United States is in the top 10 in home broadband access. Correct
Answer - False, they're ranked 15th.
T or F; Many of the world's most successful technology firms were created by
young people. Correct Answer - True
Term; An organization that has had tremendous impact on consumers and
businesses across industries. Correct Answer - Technology Firm
List; Examples of technology Firm. Correct Answer - Microsoft (Bill
Gates), Dell (Michael Dell), Facebook (Mark Zuckerberg), Apple (Steve Jobs),
LinkExchange (Tony Hsieh), Google (Sergey Brin, Larry Page), Amazon (Jeff
Bezos).
Term; The idea that as computing becomes faster and cheaper, it will
permeate all aspects of our life. Correct Answer - Moore's Law in IS
Term; SaaS Correct Answer - Software as a Service
T or F; No matter what field you are in, your career will be shaped by the
forces of technology. Correct Answer - True
T or F; there are only a handful of managerial disciplines today that aren't
impacted by technology. Correct Answer - False, they all are impacted by
some degree.
T or F; Tech firms only have a dozen new firms on the market each year.
Correct Answer - False, they is a constant creation of new firms
Term; IPO Correct Answer - Initial Public Stock Offerings
FIB; __________ is considered an opportunity catalyst and disruptive wealth
destroyer. Correct Answer - Technology
,Short; How do finance careers interact with tech firms? Correct Answer -
Lending capital, evaluating investments of a tech firm, managing portfolios.
T or F; Modern finance wouldn't exist without tech. Correct Answer -
True
Short; How has tech changed the way finance works globally? Correct
Answer - - Digital Transfers instead of in-person
- Real time, Online stock exchange
- Protection through IT security
Term; A law passed by Congress that requires the CEO and CFO to certify that
their firm's financial statements are accurate. Pushing accounting and
technology to work hand in hand. Correct Answer - Sarbanes-Oxley Act
T or F; all major accounting firms have a secondary tech-focused consulting
practice. Correct Answer - True
T or F; accounting firms secondary tech-centric consulting firms have out
grown their parent company. Correct Answer - True
T or F; there are few similarities between auditing skills and the skills needed
in tech-based disciplines. Correct Answer - False, They're strong
similarities between auditing and information security/privacy.
T or F; while technology has advanced the marketing landscape, the base-
skills are not much different from previous generations. Correct Answer -
False, the skill set in today's marketing world is vastly different than previous
generations.
List; Ways technology has shaped marketing. Correct Answer - -
Tracking and monitoring the online consumer experience
- Tailored shopping experience
- Algorithmic marketing (right product, right place, right time)
- Meta data tracking
- Immediate feedback/assessment from failures
- Data analytics from shopping patterns
, T or F; most firms are shifting from traditional marketing media to digital
marketing because it is easier to track it's return value. Correct Answer -
True
FIB; __________ has emerged as a channel capable of reaching over 75 million
consumers due to it's location-based messages and services. Including
cashless payments. Correct Answer - Iphone/Apps
FIB; _________ makes it possible to benefit or harm a firm through influence of
its customers. Correct Answer - Social Media
Term; SEM, SEO, CRM Correct Answer - SEM - Search Engine Marketing
SEO - Search Engine Optimization
CRM - Customer Relationship Management
List; Central components of the new marketing toolkit. (5) Correct Answer -
1. Search Engine Marketing
2. Search Engine Optimization
3. Customer Relationship Management
4. Personalization Systems
5. Managing the delicate balance between data-mining and respecting
customer's privacy
FIB; A firm's _______________ is focused on producing goods and services.
Correct Answer - Operations Management Function
Term; Allows firms to quickly organize and leverage teams of experts in social
networks, wikis and twitter-style messaging systems. Correct Answer -
Social Media Technologies
List; Three ways Human resources directors are using tech in their practices.
Correct Answer - - Employee Training
- Employee Screening
- Employee Evaluation
T or F; Social Media has caused firms to set policies on firm representation
and disclosure. Correct Answer - True
